It’s beginning to feel a lot like Chickmas, with Red Rooster unveiling its new Christmas campaign “Do Christmas Your Way with Reds”. The campaign, via Leo Burnett Australia, launches Reds’ limited-edition Chickmas Burger—a bold new chicken creation designed to make your Christmas cravings sing!
The tongue- in-cheek campaign aims to stir up Aussie Christmas celebrations by combining the best of tradition with a bit of fun —a comforting nod to the classic Christmas roast wrapped in the crave-worthy goodness of a fried chicken burger. The creative shows a beleaguered Santa listening patiently to a young boy’s lengthy Christmas wish list before using a fake sighting of his reindeer herd as an excuse to disappear so he can enjoy the flavours of the Chickmas burger in peace.
Red Rooster’s Director of Marketing, Ashley Hughes said: “Reds is bringing some festive fun to the burger market leading into Christmas. The Chickmas Burger is all about taking the traditional Christmas flavours of chicken, stuffing and gravy and serving it up in a fun, tasty burger that’s pure Red Rooster.
“We know that Christmas can be a bit of a circus, so we created a chicken delight that lets people indulge, unwind, and to get into the taste of ‘Chickmas a little early!
“The Chickmas Burger is the indulgent fast-food way to forget Christmas problems, the endless holiday prep, gift logistics, and (dare we say) awkward family gatherings. This Chickmas season, Reds is giving everyone full permission to indulge in a new, but really tasty, way,” Hughes explained.
“The Chickmas Burger isn’t just a meal; it’s a seasonal permission slip to take Christmas into your own hands—no rules, no frills, just tasty, festive fun and chicken-ness,” he concluded.
Red Rooster rolls out its Chickmas Burger nationwide on November 27, and the festive offer will be around for six short weeks. Available in-store and online, it’s the ultimate Christmas chicken treat that will spark plenty of festive talk and satisfy chicken cravings of Reds devotees and new customers.
So, forget sleigh bells this Christmas, skip the stuffy traditions and go for the burger that dares to be different — head to Red Rooster and discover what “Do Christmas Your Way with Reds” is all about. Because who says Christmas can’t be fried, served on a bun and be downright delicious?
Credits:
- Client: Red Rooster
- Ashley Hughes, Director of Marketing, Red Rooster
- Jane Hillsdon, Marketing Manager, Red Rooster
- Stephanie Gardner, Brand Manager, Red Rooster
- Stella Katsaros, PR & Communications Manager, Red Rooster
- Creative Agency: Leo Burnett Australia
- Chief Client Partner: Amanda Wheeler
- Senior Business Director: Shae Jones
- Business Director: Daniella Garabedian
- Business Manager: Max Reiser
- Creative Director: Michelle Walsh
- Copywriter: Kevin Ma
- Art Director: Dinah Pollard
- PXP Integrated Producers: Soraya Darwish & Lauren Woods
- Production Company: Photoplay
- Director: Stef Smith
- Executive Producer: Emma Thompson
- Post-Production Company: The Editors
- Sound Production: Rumble
- Media Agency: Atomic212
