With the launch of its AI Creative Studio, ReBid isn’t just introducing another martech tool — it’s reimagining how creativity and data can co-exist, giving brands a smarter, faster, and more measurable way to tell their stories.
In a major leap toward the future of marketing automation, ReBid has unveiled its new AI Creative Studio, a platform designed to help brands create ad visuals, videos, and social media content powered entirely by artificial intelligence. Integrating seamlessly with ReBid’s Connected Data Platform and Ad Optimisation Engine, the new solution turns creative production into a real-time, data-driven process aimed at maximising engagement and return on investment (ROI).
The launch marks a significant step in ReBid’s mission to expand its AI ecosystem, where automation and human creativity work hand in hand. As content demands surge in the digital economy, the studio empowers marketers to produce personalised, high-quality content at scale, while ensuring every output aligns with brand identity and performance goals.
AI Meets Creative Intelligence
At its core, ReBid’s AI Creative Studio is built to address a growing challenge faced by modern marketers — the need to produce diverse, relevant, and on-brand content across multiple platforms at unprecedented speed.
“Marketers today are under pressure to produce high-quality content at the speed of media,” said Rajiv Dingra, Founder and CEO of ReBid. “Our AI Creative Studio bridges that gap — helping brands generate contextual, personalised ad creatives instantly while maintaining brand consistency and performance intelligence.”
Unlike conventional creative tools that rely solely on design automation, ReBid’s platform connects directly to performance and audience data, learning continuously from campaign results. This allows it to generate not just more content, but smarter content — visuals and messaging that adapt dynamically to user behaviour, location, and engagement patterns.
A New Creative Leader for a New Era
To lead this new division, ReBid has appointed Arnab Karmakar as Head of Creative AI. With over a decade of experience across leading agencies such as FCB Kinnect, WATConsult, and Digitas, Karmakar brings deep expertise in creative strategy, storytelling, and brand planning. His mandate is to bridge creative craftsmanship with technological intelligence — ensuring that AI not only optimises performance but also inspires imagination.
“AI in marketing cannot stop at optimisation — it must inspire creation,” said Dingra. “ReBid’s AI Creative Studio is designed to make creativity measurable and performance intelligent, enabling brands to go from idea to execution in minutes.”
Karmakar’s appointment underscores ReBid’s belief that the future of advertising will not be dominated by machines alone, but by human creativity augmented by intelligent automation. The company envisions its AI studio as an extension of the creative process — one that enhances ideation, execution, and performance analysis all at once.
From Data to Design: Turning Insights into Impact
ReBid’s AI Creative Studio integrates seamlessly with its Connected Data Platform, which aggregates real-time marketing data from multiple sources, and the Ad Optimisation Engine, which analyses performance metrics to fine-tune campaigns automatically.
This fusion of data and design gives marketers the ability to:
- Instantly generate ad concepts tailored to audience segments.
- Automate content production for multiple formats — from static ads to short videos.
- Predict which visuals or messages will resonate most effectively with specific demographics.
- Continuously improve creative assets based on engagement and conversion feedback.
The result is a feedback loop where creativity is no longer a guesswork process but an intelligent system informed by data and human insight.
Proven Success with Leading Brands
Even before its official launch, ReBid’s AI Creative Studio has been used in campaigns for Xiaomi, Shriram Life, Zivame, Geojit, Domino’s, Axis Securities, and Piramal Healthcare. Early results suggest that the platform can deliver significant gains in efficiency and engagement, enabling brands to scale creative output without losing originality or emotional depth.
For example, brands using the studio have reported faster turnaround times, improved personalisation, and higher ROI from their digital campaigns. The tool’s ability to generate contextual creatives in real time allows marketers to stay relevant across fast-changing digital trends and audience moods.
Empowering Human Creativity, Not Replacing It
While AI-powered creativity often raises concerns about automation replacing artistry, ReBid’s leadership insists that the studio’s purpose is to enhance, not eliminate, human input.
“The magic still lies in human imagination,” said a spokesperson from the creative team. “What AI does is amplify that — it gives marketers the power to experiment, test, and scale ideas instantly, without the traditional time and cost barriers.”
By blending AI analytics with human intuition, the platform allows creative teams to focus on storytelling, emotional resonance, and strategic direction, while letting the technology handle data synthesis and content iteration.
AI and the Future of Marketing Creativity
ReBid’s foray into AI-powered content creation reflects a broader industry trend — where AI tools are moving beyond optimisation and into the creative core of marketing. As brands look to engage audiences across diverse digital ecosystems, the ability to personalise and adapt messaging in real time has become a decisive advantage.
Industry analysts believe platforms like ReBid’s AI Creative Studio represent the next evolution in martech — where data, creativity, and automation converge to deliver truly intelligent campaigns.
For Dingra, this launch is more than a technological milestone; it’s a statement on the future of marketing.
“In today’s content-driven economy, creative speed and relevance define success,” he said. “With ReBid’s AI Creative Studio, we’re giving marketers the power to move at the pace of their audiences — turning ideas into impact, instantly and intelligently.”
As ReBid continues to strengthen its position as a leader in AI-powered marketing solutions, the company plans to expand the studio’s capabilities further — integrating new generative video and audio models, advanced brand tone mapping, and cross-channel predictive analytics.
The vision is clear: a world where creative teams, empowered by AI, can deliver campaigns that are as emotionally compelling as they are strategically effective.
