Chimp&z Inc, one of India’s leading digital agencies from the house of Merge Infinity Global Network, has bagged the digital mandate of India’s fastest growing high-grade skincare essentials brand, Raw Beauty. As per the mandate, the agency’s Mumbai office will be responsible for formulating a brand tonality, crafting social media communications, looking into digital strategies, and media planning. The first phase of this partnership is to launch a website, designed and conceptualized by the agency.
Rooted in nature & backed by science, Raw Beauty sources high-grade plant-derived, bio-available ingredients, and actives for their products from locations across the world. The company sources a large portion of the raw ingredients used in these products from local farmers and NGOs working in all parts of India. Aligned with the brand’s philosophy and working, Chimp&z Inc will undertake the responsibility of managing its social media and increasing brand awareness for boosting conversion rates and sales. While working on the brand tonality, the agency will establish brand guidelines, and brand positioning, develop various pillars of communications based on brand philosophy, set up a fixed brand voice, design logo and layouts for story templates, and much more.
Sunayana Walia, Co-founder, Raw Beauty, said, “We are eager to expand our customer base by actively and effectively reaching out to our target segment. That would require us to ramp up our social media presence by improving our Instagram presence and strategically deploying ads. We want to ensure that our outreach and marketing strategy reflects the core values of the brand. After exploring multiple options in the market, we are confident that the enthusiasm and professionalism of the Chimp&z Inc team would be crucial in taking our brand to the next level. Their extensive experience in the industry and their commendable past work encouraged us to hire them. The quality of our partnership thus far has been excellent and we are excited for it to translate into tangible results.”
Commenting on the association, Ashish Duggal, Vice President – Growth & Operations, Chimp&z Inc said, “Raw Beauty is an emerging brand that holds a vision to make people comfortable and confident about their raw selves. With their extensive range of products to select from, we believe that our team of strategic experts. can add a lot of value to their social media marketing by making it one of the best brands to consider for natural products. Leveraging our experience of creating a digital footprint for beauty brands, we look forward to this partnership and are confident that we will be a big part of their scaling exercise.”
About Raw Beauty: Raw Beauty is a simple, honest and effective skincare brand focused on providing easy solutions to regular skin issues using the therapeutic benefits of natural ingredients. The products are simple, handmade, and made with utmost love for all customers. Most of the ingredients used in their products are sourced from local farmers in addition to also sourcing certain ingredients from across the world to enhance the quality of their products.
About Chimp&z Inc: Chimp&z Inc, an award-winning digital-first advertising & marketing agency, a subsidiary of Merge Infinity Global Network, was founded by serial entrepreneurs, Angad Singh Manchanda and Lavinn Rajpal in 2013. It houses over 200+ Chimps who “Think Like An MNC, Work Like A Startup” in the vast digital jungle. Operational in Mumbai, Gurugram, and Canada, the agency’s expertise lies in Digital Integration (Digital & Creative Strategy, Social Media, Branding, Web UI & UX, E-commerce), Performance (Media Planning & Buying, Performance Marketing, Marketplace Management, Affiliate Marketing, SEO, Content Marketing), Chimpfluenz (Digital PR, Influencer Marketing, Online Reputation Management & Strategy), and Ad Film Production. Chimp&z Inc has built phenomenal chronicles with brands like UNICEF, Discovery Communications, Tata Sky, DHL, Mondelez International, WhiteHat Jr., Portronics, MG Motors, The Derma Co., and many more!