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Friday, February 14, 2025

Ranveer Singh’s Boldcare Unveils New Women’s Wellness Brand, Bloom

After sparking meaningful conversations around men’s sexual health with their hugely successful #TakeBoldCareOfHer campaign earlier this year, Bold Care, India’s leading sexual wellness brand co-founded by Ranveer Singh, is now expanding its mission to empower women. Bold Care has launched Bloom by Bold Care, a brand dedicated to redefining women’s wellness with a focus on providing targeted, research-backed solutions for women’s health across different life stages.

With a holistic approach to women’s well-being, Bloom by Bold Care aims to address specific health concerns such as sexual health, hygiene, and period care. The brand’s product range also focuses on deeper-rooted issues like gut health, menopause, and nutritional deficiencies, all of which significantly impact women’s overall wellness. Designed with an efficacy-first mindset, these products are crafted from natural ingredients, encouraging women to take control of their health, prioritize intimate well-being, and confidently embrace the changes their bodies go through over time.

The idea for Bloom emerged when the Bold Care team identified a significant gap in the market for products that truly cater to women’s complex health needs. While working on men’s wellness, it became clear that women’s health is affected by a range of factors, including age, hormonal changes, nutrition, mood, and immunity. Realizing that these vital areas of wellness often go unnoticed or untreated, Bold Care set out to create a diverse product line designed specifically for women at various stages of life.

By launching Bloom, Bold Care is not just offering products but also initiating a movement towards empowering women to embrace their health with confidence and care, tackling intimate and overall wellness head-on with effective and natural solutions.

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