Nutella®, the beloved hazelnut cocoa spread from Ferrero India, has unveiled its latest campaign, ‘Nutella Loves Bread’, featuring Bollywood superstar and brand ambassador Ranveer Singh. The campaign celebrates the magic of a wholesome breakfast, showcasing how Nutella® effortlessly transforms India’s most cherished breads into indulgent morning treats.
India’s breakfast traditions are as diverse as its culture, with every household embracing its own regional and nostalgic favorites. In the hustle of busy mornings, finding a meal that is both quick and satisfying can be a challenge. Nutella’s new digital film taps into this universal dilemma through a playful narrative starring Ranveer Singh.
The film opens with Ranveer caught in a lighthearted breakfast conundrum—his love for Nutella® and the irresistible appeal of India’s favorite breads, from crispy dosa and fluffy paratha to soft buns and comforting roti. Torn between the two, he soon realizes the perfect harmony—Nutella® with bread! With his signature charm, he quips, “Everyone loves everyone,” reinforcing the idea that Nutella® complements every bite. Whether spread over a crunchy dosa or paired with a warm roti, Nutella® makes mornings extra special. And with a contented smile, Ranveer delivers the perfect takeaway: “Mornings taste better with Nutella.”
Nutella® is offering an assured ₹40 cashback on every purchase, making breakfast even more delightful for consumers across supermarkets, kirana stores, and E-comms platforms. Taking brand love a notch higher, three celebrity chef influencers Chef Pankaj Bhadouria, Chef Natasha Gandhi & Chef Meghna Kamdar will share unique breakfast recipes, showcasing how seamlessly Nutella pairs with India’s favorite breads.
Zoher Kapuswala, Marketing Head, Nutella®, Ferrero India said, “Nutella® has shaped a unique space in the breakfast category, becoming one of the top choices for consumers. At Ferrero, we believe Breakfast brings joy, fosters connections, and makes everyday moments special. The ‘Nutella Loves Bread’ campaign highlights the perfect pairing of Nutella with breads, a combination that is just meant to be. With Ranveer Singh’s love for Nutella®, infectious energy and our first-ever cashback offer, we’re making breakfast even more exciting and irresistible for our consumers.”
