Bhima Jewels has launched its latest campaign, ‘Bangaram Ante Bhima’ (If it’s gold, it’s Bhima), a heartfelt tribute to the women who are the true treasures of every home. Deeply rooted in the cultural essence of Andhra Pradesh and Telangana, the campaign highlights the region’s enduring love for gold while celebrating the invaluable role of women in every household.
At the core of this campaign is the profound significance of the word Bangaram in Telugu. Beyond its literal meaning as gold, Bangaram is also a cherished term of endearment, symbolizing someone deeply loved and precious. Bhima Jewels beautifully embraces this emotional connection, positioning itself as the ultimate Bangaram for the Bangaram of every home.
“‘Bangaram Ante Bhima’ isn’t just a campaign. It’s a grand celebration of Andhra Pradesh and Telangana’s love for gold. And leading this spectacle is our brand ambassador, Ram Charan. Everything has come together beautifully in this campaign, from breathtaking jewellery to larger-than-life festivities,” said Abhishek Bindumadhav, Managing Director, Bhima Jewels.
FCB Ulka conceptualised the campaign, which has been crafted with a sharp cultural lens and designed to resonate across the Telugu heartland. It is now live across TV, digital, and social platforms in Andhra Pradesh and Telangana.
Suchitra Gahlot, National Creative Director, FCB Ulka, added, “In a world full of declarations, this one is deeply personal.
‘Bangaram Ante Bhima’ is a love letter to the women who are the heart of every home. The challenge was to craft something emotionally rich yet culturally effortless. When language, emotion, and celebrity come together this seamlessly—it’s magic.
- Credits
- Agency: FCB Ulka, Bengaluru
- Group CEO, FCB Group India & South Asia: Dheeraj Sinha
- Chief Executive Officer: Kulvinder Ahluwalia
- Chief Creative Officer: Hemant Shringy
- President and Head of Office, Bengaluru: Damodaran Nair
- National Creative Director: Suchitra Gahlot
- Creative Team: Hari Vedala, Shyam Nair, Joann Joseph, Jamuna Poovaiah, Rayudu Nittala
- Account Management: Prutha Nesargi, Priyanka Ghoshal
- Strategy Team: Eric Rodricks, Vidya Rao
- Brand Team: Abhishek Bindumadhav (Managing Director) Gopa Kumar (Chief Operating Officer), Sreekanth A (AGM – Marketing)
- Production House: Magic Box
- Director: Abhishek Varman
- Executive Producer: Mayur Patel
- Assistant Producer: Neeraj Saini
- Music: Rahul Pais (The Jamroom)
