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Tuesday, December 6, 2022

‘Pushpa’ star Allu Arjun goes global, seen with K-Pop Band Tri.be

“Pushpa – The Rise” star Allu Arjun is literally going places. After attending the Indian Day parade in New York as a Grand Marshal, the star, along with a popular K-pop band, has featured in a television commercial. While the actor has been busy with his multiple brand shoots, he is finally here with a new TVC where he is seen grooving with Tri.be, one of the world’s most famous k-pop crews. It is for the first time that a K-pop group has collaborated with an Indian superstar.

Taking to his social media, the actor shared a video where he can be seen showing off some cool dance moves that will surely set the trend this season.

“So happy to finally bring #MemuAagamu to you! Loved every moment of being part of this one Listen to the full track on YouTube now #SongOutNow”

Earlier, when Allu Arjun attended the annual Indian day parade in New York, his fans went crazy after seeing his pictures.The actor trended all over social media. Around five lakh people gathered at the parade, while the actor was also seen saying “Ye Bharat ka tiranga hai, kabhi jhukega nahi” while addressing the crowd.

Expressing delight, Sumeli Chatterjee, Head- Integrated Marketing Experiences, The Coca-Cola Company, said through LinkedIn post, “Cheers to the 1st India-made song to feature in Top 20 Fastest 60M views on K-Pop global charts. Yes, this happened with #MemuAagamu, our #CocaCola Music live project merging the cultures of India & Korea, bringing together Telugu, Hindi & Korean languages into a single song. And, brilliantly performed by our Indian music sensation #ArmaanMalik with talented K-pop band Tri.be . What more! Super star #AlluArjun brings his ace moves grooving to the song making its hookstep become a viral sensation across reels & other apps. 1000s of reaction videos on why the video, what’s the song, how to dance, why the lyrics etc. pouring in from across the globe.”

She further added, “Next time, when your team says let’s make an TV ad film, do pause and rethink… could there be another form of content that vibes with your target consumer better 😊 You could always listen to music for inspiration. #realmagic. Truly a fantastic project and thanks to our fab partners Aayushman Sinha, Devraj Sanyal, Preeti.S Nayyar, Yash Nangare, Universal Music Group, Ashwin Padmanabhan zaarra khader, Navin Khemka, Farah Siddiqui, CVL Srinivas, WPP Motion Content Group, Navneet Sodhi.”

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