PepsiCo Southeast Asia has appointed Publicis Groupe as its media agency following a multi-agency pitch in April. Publicis Groupe, which takes over the account from the incumbent, Mindshare, has created PLUS+ by Publicis, a dedicated entity to handle the account duties.
“We would like to thank the incumbent team at Mindshare for their years of work as well as our agency partners that participated in the review,” said Lilly Yip, CMO at PepsiCo APAC.
“Publicis Media was selected after a very thorough and competitive pitch process. Their expertise in the areas of importance to our business, like data, digital, analytics and commerce saw them emerge as our partner of choice.”
Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia added: “We are excited to be appointed PepsiCo’s media partner in this very dynamic and fast-growing region. We really respect the process that PepsiCo ran for its thoroughness and desire to discover the best from the agencies participating. Our entire team is incredibly motivated by the opportunity to create industry-leading work for these iconic brands in the future.”
This follows Publicis Groupe being appointed as the media agency for PepsiCo in China following a competitive pitch earlier this year. The Groupe was also recently awarded PepsiCo India’s media mandate.