Publicis Groupe South Asia has promoted Lalatendu Das (LD), currently the CEO of Performics India, to the newly created position of CEO of Publicis Media South Asia. In this expanded role, Das will continue to report to Anupriya Acharya, CEO of Publicis Groupe South Asia, and will collaborate closely with Jai Lala, CEO of Zenith India; Rathi Gangappa, CEO of Starcom India; Sejal Shah, MD of PMX India; among other senior leaders.
Das joined Publicis Groupe India in early 2022 as CEO of Performics India. Under his leadership, the company has added significant accounts, launched innovative products, and strengthened its position as a leader in performance marketing and digital solutions across India.
Before his time at Publicis Groupe, Das spent nearly ten years at McKinsey, where he was a partner and a founding member of McKinsey Digital Labs in Asia Pacific. He co-led the firm’s Digital and Technology practice, focusing on building new digital businesses, transforming customer journeys, and driving analytics-based transformations.
With over 25 years of experience, Das has also held key operational roles at Tata Consultancy Services. An engineer by background, he holds a postgraduate degree in Business Management from IIM Ahmedabad.
Anupriya Acharya, CEO of Publicis Groupe South Asia said, “LD is a remarkable leader with established credentials. He has led Performics India to great heights in the past three years. His extensive background in consulting, digital-led transformation, and large-scale operations across India and global markets made him uniquely qualified to drive significant value for our media clients. We are really excited to have him take on this new mandate.”
Lalatendu Das said, “I am delighted to be leading Publicis Media South Asia at an exciting, pivotal, and transformative time. It has scaled capabilities across strategy, insights and analytics, data and technology, and a strong and established portfolio of brands in its client roster. I look forward to keeping the growth momentum going, delivering industry-first offerings and tangible, exponential growth for clients. The canvas is vast, and the opportunities are huge.”
In a separate development, Tanmay Mohanty, South Asia CEO of Publicis Media Services is moving on to pursue new opportunities. He was overseeing the media operations of Zenith India and Starcom India in addition to the Media Product & Solutions Portfolio.
Anupriya Acharya said, “I would like to thank Tanmay for his contributions which have been invaluable. During his tenure with us, our media services and capabilities have not only scaled up tremendously with some of our biggest clients, but they have become the best offerings in the market. We wish him the very best in his future endeavours.”
