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Monday, June 5, 2023

Publicis Communications China elevates Brian Ng to Chief Experience Officer

Publicis Groupe has announced the promotion of Brian Ng to the position of Chief Experience Officer of Publicis Communications China, while retaining his role as Chief Strategy Officer of Digitas and Sapient China. Ng will report directly to Arto Hampartsoumian, Managing Partner and Executive Chairman of Publicis Groupe China.

Brian Ng, Chief Experience Officer, Publicis Communications

Ng will be responsible for driving the digital strategy offering and digital marketing for creative agencies under Publicis Groupe, designing integrated client’s customer experience across touch points and digital-first marketing techniques in several aspects, including digital ecosystem planning, CRM, digital transformation, and social media. Meanwhile, Ng will continue to lead Digitas and Sapient China’s digital strategy, manage end-to-end planning from content to user experience.

Commenting on Ng’s elevation, Hampartsoumian said, “Brian Ng is a veteran in brand planning, digital strategy and experience marketing. He is well-versed in designing user experience strategies and in leveraging the latest digital techniques and platforms with business partners to create new digital experiences for consumers. Under Brian’s leadership, I believe all creative agencies of Publicis Groupe China will benefit from his wealth of experience and provide increasingly meaningful brand experience for our clients. With Brian’s guiding hand, Publicis Communications Groupe will continue to lead with innovative marketing services, helping our clients’ brands in their digital transformation.”

Elated upon the elevation, Ng said, “In the new platform world, it is critical to combine the power of data, creative and media. Publicis Groupe has unique talent and offering that bring this to life. I am delighted to be Chief Experience Officer in Publicis Communications. On the new role, I will drive the integrated strategy offering based on data and digital marketing, bringing forward innovative marketing, media-inspired creative and personalized customer connection in the new platform world. Also, I hope I can help drive the transformation for clients as well as internal organization and build Publicis Groupe on the leading edge on digital and data marketing.”

Ng boasts over 18 years in brand experience as well as digital and marketing strategy. He is an expert in integrating his knowledge with digital techniques to achieve best practical results in digital user experience. Ng joined Publicis Groupe China in 2016 and has been leading the Groupe’s strategy team to provide clients with integrated marketing, digitalization, and social media strategies. He brought new digital marketing experience to Publicis Groupe through global social, B2B demand generation and smart retail. He drives the strategy work for the flagship clients such as Huawei global, HONOR global, Genesis, Tiktok, Mondelez and Universal Studio Beijing. He also leveraged digital experience strategy and cross-functional teams to serve key clients with Power of One strategy. The cases he led has won many important local and international awards in the industry, including Cannes, Spikes Asia, Effie Awards and ROI Awards.

Under Ng’s leadership, Publicis Groupe China creative agencies will continue to take the lead in the Digital Age. Publicis Groupe China creative agencies include Saatchi & Saatchi, Leo Burnett, BBH, Publicis Worldwide, MSL, MetaDesign and Publicis LifeBrands. Ng will continue to inspire new digital marketing techniques and social media strategies to all these agencies to accelerate their digital transformation in traditional creative solutions, and to empower clients’ digital experience in the rapidly changing media environment.


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