After a competitive pitch, Mondelez International, one of the world’s best known snacking companies, announced the appointment of Publicis, a multinational advertising and public relations company, and MediaMonks, a well-known creative digital production company, to upgrade their global creative content. While MediaMonks will oversee global tech infrastructure, global websites, and content production for North America, Latin America, and AMEA (Asia, Middle-East, and Africa), Publicis will look after content production for the European region, covering over 32 markets including the UK, Germany, France, and Italy.
Speaking about the appointment, Mondelez Chief Marketing Officer, Martin Renaud said, “Following the selection of our media and creative agencies in 2018 and 2019, we are pleased to announce a new model for our global content production and management agencies. Our production partners will provide a simple and agile new solution that offers the best in terms of creativity, media capabilities and technology for our portfolio of global and local brands. We’re excited to be working with them and looking forward to their contribution in accelerating our growth.”
Talking about the partnership, Publicis Client Lead Fran Pessagno, said, “We are delighted to not only be expanding our partnership with Mondelez International but also to be chosen as integral partners in their transformation to provide a fully connected customer experience. The model will draw on the strength of our connected capabilities across creative, media, and production at Publicis Groupe.”
Mondalez further added that the move was part of their ongoing efforts to “evolve our marketing approach at Mondelēz International. Over the past two years, we have re-engineered our media, creative and data partnership models as part of our transformation, putting a greater emphasis on digital-first approaches and creative effectiveness.” Commenting on the appointments, Meghan Johnson, Agency Ecosystem Leader, Mondelēz International, said: “We have been nothing but impressed by the evolved capabilities agency partners are bringing to the table. The production model we have designed enables key strategic initiatives, while scaling rich taste appeal and delivering content fit for platform and purpose. For Mondelēz International, this is a new way of leveraging data and capabilities at scale, only realized through strong partnerships across our agency ecosystem.”