Fever Network, India’s leading radio network has launched ‘Project Plasma’, an initiative to encourage plasma donation in the fight against COVID-19. ‘Project Plasma’ is a combined initiative between Fever FM & HT City. Those who are willing to donate can get in touch with the Fever team who will connect them with the patients at the respective hospitals. Cricketer Shikhar Dhawan, ex-cricketer Venkatesh Prasad & Dr. Aseem Tiwari, Director of Transfusion Medicine at Medanta joined hands in the campaign, urging people to come forward and actively donate Plasma.
Urging people to become a part of the initiative, Shikhar Dhawan said, “Lots of people today are struggling to save their loved ones. If you have recovered against COVID-19 then you have a Superpower. Don’t let it go to waste! Get in touch with Fever FM’s team to donate plasma and earn blessings!”
Commenting on it, Ex-cricketer Venkatesh Prasad said, “My most memorable performance in cricket has been against our arch-rivals Pakistan, I was fortunate enough to pull out my team to a win during the difficult time. Today, we all have such an opportunity to pull our countrymen out of the challenge. Thousands of our fellow Indians are down with corona. But if you have recovered from it, you have a superpower to save a life by donating plasma. Get in touch with Fever FM’s Project Plasma and help beat corona with positivity.”
Detailing about the campaign, Ramesh Menon, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd., said “Our country is going through a critical time. At this moment it is paramount that each of us do the best that we can to defeat the virus and emerge victoriously. I urge everyone who has recovered from COVID-19 to come forward and actively donate plasma. You one step could save a life and bring happiness to a family. Let’s all stand united and beat the virus during this difficult time.”