Padma Kasturirangan has been elevated to the prestigious role of Head of South, India Originals at Prime Video. She shared the news on her LinkedIn profile, expressing her enthusiasm for the expanded responsibilities.
“I am excited to share that I am stepping into the role of Head of South, India Originals, Prime Video. I joined Prime Video two years ago, and since then, I’ve had the pleasure of collaborating with some of the best creators to build an exciting Telugu slate. With a super thrilling line-up planned for the near future, I look forward to scaling up our Originals program in Tamil and Telugu, bringing bar-raising stories to engage and delight our audiences, in this expanded role,” she wrote.
Padma joined Prime Video in 2022, taking charge of the Telugu Originals portfolio. Her tenure has been marked by significant achievements in curating high-quality, engaging content that resonates with audiences.
Before joining Prime Video, she served as Vice-President for Telugu Original Content at Zee Entertainment, where she played a pivotal role in creating an impressive original content slate for Zee5. Her career also includes impactful stints at Tamada Media, Annapurna International School of Film and Media, and other organizations, showcasing her deep expertise in the entertainment and content production space.
In her new role, Padma aims to expand the scope and scale of Prime Video’s South Indian Originals, particularly in Tamil and Telugu, further solidifying the platform’s reputation as a home for compelling and diverse storytelling.
