Mankind Pharma, one of the top 5 leading pharmaceutical companies in India has unveiled Prega News’ newest campaign breaking the stigma associated with unconventional ways to motherhood. The campaign tries to create a dialogue on breaking stereotypes around infertility issues. Over the last few years, infertility has emerged as one of the most common issues not only in India but across the world. Around more than 10-15 per cent of all married couples face a problem in conceiving a child.
Through this campaign, Prega News aims to make people aware of the many ways to parenthood, such as IVF, surrogacy, and adoption among others. The brand will be associating with hospitals and doctors to share the stories of women who have struggled with infertility and have used other means to embrace motherhood. Apart from that, Prega News will come up with live sessions across social media platforms to aware people of the cause.
Going further, the brand also has plans to rope in influencers and celebrities who have taken unconventional ways to motherhood and share their stories with the audience.
Detailing about the campaign, Joy Chatterjee, general manager- sales and marketing, Mankind Pharma, said, “This is our first step towards breaking the stereotypical mindset and stigma associated with unconventional ways to motherhood such as IVF, Surrogacy and much more. We want to share with people that if a mother can’t conceive a baby, then there are other ways to attain motherhood. It is entirely their choice on how to bring good news to your life. When choices and circumstances are beyond control there is always a Plan B to motherhood.”
Recently, on International Women’s Day, Prega News launched a campaign #SheIsCompleteInHerself that touched upon the sensitive issue of infertility that exists among women. The brand objective behind the campaign was to urge people to be more sensitive towards the issue and make this world a better place for couples battling infertility.