82.5 Communications has named Preeta Mathur as its Group Creative Director. Mathur will head creative operations at the agency’s office in New Delhi. She moves to 82.5 from Storytellers, where she was Chief Storyweaver.
Sumanto Chattopadhyay, Chairman and CCO of 82.5 Communications, said: “Preeta Mathur joins us as the new creative head of 82.5 Delhi. With two decades of experience at agencies like JWT, DDB, and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF, and USAID, amongst other brands. She considers herself an insight miner and was keen to join 82.5 because our India-first positioning appealed to her. I look forward to Preeta taking the 82.5 Delhi creative product to the next level.”
Kapil Arora, CEO and Co-Chairman of 82.5 Communications, said, “In Preeta, we found a happy human being, who believes as much about building a great work environment, as the work itself. She is rooted in consumer insight and has the wings to deliver ingenious creative solutions for our fantastic set of clients at 82.5 Delhi. I look forward to Preeta and Chandana Agarwal making our formidable Delhi offering even stronger.”
Starting her career with Grey in 2001, Mathur went on to work with DDB Mudra Group, JWT, and Triton Communications.