Pravis, a tech-first growth marketing agency, has strengthened its leadership team with the appointment of Ritu Sharda as Partner and Chief Creative Officer. With a career spanning over two decades, Ritu is widely regarded as one of India’s most accomplished and influential creative leaders. Her appointment marks a significant milestone for Pravis as it continues to redefine the intersection of creativity, technology, and data-driven marketing.
Ritu joins Pravis from Ogilvy, where she played a pivotal role in shaping the agency’s creative vision, spearheading some of the most iconic and award-winning campaigns in recent years. Her ability to blend storytelling with innovation has earned her a reputation for delivering work that is not only culturally resonant but also strategically impactful.
At Pravis, Ritu will bring her deep expertise in brand building, content innovation, and integrated marketing to drive the agency’s creative direction. She will focus on crafting breakthrough campaigns that leverage Pravis’ technology-first approach, helping brands forge stronger connections with consumers in an increasingly digital-first world.
Her appointment underscores Pravis’ commitment to pushing creative boundaries and delivering marketing solutions that are both data-led and emotionally compelling. As the agency continues its growth trajectory, Ritu’s leadership is set to play a crucial role in shaping its future and cementing its position as a disruptive force in the industry.
In her new role as Partner and Chief Creative Officer at Pravis, Ritu Sharda will be at the helm of the agency’s creative vision, driving a seamless integration of brand-building and performance marketing to address real-world brand challenges. She will play a pivotal role in shaping Pravis’ approach to modern marketing—where creativity is not just an aesthetic choice but a powerful driver of business growth.
With a deep understanding of consumer behavior, storytelling, and data-driven insights, Ritu will focus on crafting campaigns that are both emotionally resonant and performance-oriented. Her leadership will ensure that creativity remains at the heart of Pravis’ strategy, helping brands forge stronger, more meaningful connections with their audiences in an increasingly digital-first landscape.
By championing innovation and pushing the boundaries of traditional advertising, Ritu will reinforce Pravis’ commitment to positioning creativity as a key growth engine. Under her guidance, the agency will continue to deliver high-impact solutions that not only capture attention but also drive measurable business results, setting new benchmarks in the evolving marketing ecosystem.
Ritu Sharda, Partner & Chief Creative Officer, Pravis stated “Creativity in the digital world is being forced into silos —brand storytelling on one side, performance marketing on the other. But true brand success comes from integrating the two seamlessly. That’s what excites me about Pravis. It’s built to be tech- first, with no silos and a compensation model tied to brand success. This is where I see the future, and I’m excited to build it with them.”
Vishal Gupta, Co-Founder of Pravis, added, “Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take complete ownership of the entire funnel and tie our remuneration model to brand growth. With Ritu on board, we now have one of the sharpest creative minds ensuring that the power of creativity flows through the entire funnel seamlessly.”
With 24 years of experience, Ritu has led award-winning work for brands such as Mirinda, 7 Up, McDonald’s, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, Sprite, Fanta, Pernod Ricard, Dalmia cement, Mother Dairy, Dabur .
A highly respected and influential voice in the advertising industry, Ritu Sharda has contributed her expertise as a juror at some of the most prestigious global and regional award shows, including Cannes Lions, The One Show, D&AD, AdFest, Effies APAC, and Kyoorious. Her keen eye for creative excellence and strategic impact has made her a sought-after judge, evaluating groundbreaking work that pushes the boundaries of storytelling, innovation, and effectiveness in advertising.
Beyond her role as a juror, Ritu has also taken the stage as a thought leader, sharing her insights at the renowned global 3% Conference—a platform dedicated to promoting diversity and gender equality in the creative industry. Her participation underscores her commitment to fostering an inclusive and progressive creative landscape, where diverse voices and perspectives drive more meaningful and impactful brand communications. Through these contributions, Ritu continues to shape the future of advertising, championing creativity that not only wins awards but also creates lasting cultural and business impact.
Prashant Sinha, Co-Founder of Pravis, commented, “In a market of sameness, great creativity acts as a force multiplier—driving both brand differentiation and the efficiency of marketing spends. Ritu, with her track record of delivering award-winning, culture-defining work, will ensure that creativity becomes a growth engine, not an afterthought in a digital-first world.”
Since its launch 18 months ago, Pravis has built an impressive client portfolio, including Johnson’s Baby, Danone, Voltas Beko, Volvo, Neutrogena, Aveeno Baby, ORSL, PNB Metlife, Canara HSBC Life Insurance, Philips Appliances, Stayfree, and Apollo Tyres. With Ritu leading the creative vision, Pravis is even more uniquely positioned to help brands grow—not just by making great ads but by solving real brand problems.
