To further strengthen its ‘Customer First’ policy, Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading media and entertainment conglomerates, has named Prathyusha Agarwal Chief Consumer Officer for the company’s domestic broadcast business.
In her new role, Agarwal has been tasked with inculcating a ‘customer first’ culture in the company’s broadcast business and will be working closely with business leaders in putting together and driving new workflows, processes, and systems to institutionalise consumer focus in all aspects of the business.
Referring to the new role, Punit Misra, CEO, Domestic Broadcast Business, Zee Entertainment Enterprises Ltd. said, “The needs of our consumers are dynamic and ever-evolving. Over the last few years, across all functions and teams in the domestic broadcast business, we have embarked on a journey towards making consumer/customer-centricity a key strategic priority for us. While this structural change may be seen as a simple merging of the marketing and the strategy and insights functions, our vision is much larger than that. We endeavour to create this new function as an epicentre for driving consumer/customer-centricity across the organisation.” Agarwal will continue to report to Misra.
“Prathyusha has been instrumental in leading and successfully implementing several customer-centric initiatives and under her dynamic leadership, we believe the new function will meet the dynamic needs of the consumer in a fast-paced world,” Misra added.
Speaking about her new role, Agarwal said: “Our viewers are evolving at a pace never seen before, and the only way to win their hearts is to be fully tuned in and translate this understanding into compelling offerings. We need to break the wall and all the layers between viewers and creators to build a seamless soul-to-screen storytelling and connecting conversations with our consumers and customers. I am honoured and thrilled to take on this new role and build our customer-centric ZNA that is factful in decision making and mindful of the viewer’s perspective in everything we do.”