Policybazaar has rolled out a poignant new brand campaign that brings the human side of insurance to the forefront, focusing on the company’s steadfast claims support during life’s most trying moments. At the heart of the campaign are a series of emotionally resonant films featuring real-life testimonials from Indian families who turned to Policybazaar in times of medical emergencies and personal loss.
Through these deeply personal stories, the campaign highlights how Policybazaar goes beyond policy issuance to stand by its customers when it matters most—during the claims process. Each narrative underscores the company’s mission of making insurance meaningful by ensuring timely, hassle-free support in moments of crisis.
Among the real stories featured is that of Akshar, a 3-year-old whose family received swift claims support for a major medical procedure. Gauri, the daughter of 62-year-old Mrs. Mangala, shared how Policybazaar’s assistance during her mother’s kidney operation brought much-needed peace of mind. Another account details Mr. Pankaj Kumar’s experience with multiple hospitalizations, where the company reportedly facilitated smooth settlement of high-value claims. The campaign also includes the story of Mr. Murali D S, whose family successfully claimed a total of ₹1 crore over three years while navigating his father’s battle with cancer.
By spotlighting these real-world examples, the campaign positions Policybazaar not just as an insurance aggregator, but as a reliable partner that fulfills its promise when the stakes are highest—ensuring that protection translates into real, tangible support.
The campaign extends to the domain of term life insurance, illustrating the financial security it can offer. Mr. Dhiraj Arora, who is raising his 10-year-old son following the passing of his wife Dipti at 38, shared how her policy contributed to securing their son’s education, and how Policybazaar handled the process. Similarly, Mrs. Shweta Kumari spoke about the support received after the sudden loss of her husband Nitesh at 35, which she stated helped maintain her household and children’s aspirations.
Commenting on the campaign, Samir Sethi, Head of Brand Marketing at Policybazaar, stated, “Insurance is a promise that only proves its worth when it delivers: fast, fair, and with empathy. Our customers’ stories are a testament to the kind of claims support we believe in. These testimonials are not scripted; they are lived experiences. And we’re proud to have been there for every one of them.”
Jerry Bhutia, Chief Sales Officer at Policybazaar, added, “Not every story can be captured in a single film, but every story matters. Behind every successful claim is a team that understands urgency, compassion, and the need to simplify a complex process for families under stress. This campaign is our way of showing how serious we are about being there for our customers when they need us the most.”
