Following a multi-agency pitch, PNJXN, a Bengaluru-based boutique communications and marketing strategy agency, has bagged the social media mandate for the JehanNuma Group of Hotels. As per the mandate, PNJXN has been entrusted with managing the social media pages and campaigns for the Group and the four properties under the prestigious Bhopal-headquartered conscious luxury hotel chain. These hotels include the iconic JehanNuma Palace in Bhopal, JehanNuma Retreat near Bhopal and two wildlife lodges – Reni Pani Jungle Lodge and Bori Safari Lodge – that are under the brand name ‘JehanNuma Wilderness’.
Speaking about the new association, PNJXN’s Founder Pooja Nataraj said, “JehanNuma Group is a family-owned and operated business, with two generations immersed in the business. They understand the need and essence of reinvention to keep up with the rapidly changing landscape of marketing. They are invested in the idea of digital transformation, and we are humbled and excited to be the storytellers of this illustrious and iconic brand. We will make sure to take the message of JehanNuma to all Athe travel enthusiasts and connoisseurs of the world.”
Pooja further added, “The primary mandate is to create a coherent channel for delivering the brand message of JehanNuma delivering specialized knowledge of the product, its context, culture and rich heritage. We are confident that going forward, social media will morph into an important lead generation channel for the brand.”
JehanNuma Palace is a royal palace converted to a luxury hotel with 100 rooms, junior and presidential suites spread across a large, green space with beautiful gardens all around. An oasis of nature, JehanNuma Retreat adjoins the Van Vihar of Bhopal, and it is where the crème de la crème of Bhopal goes to relax and rejuvenate. Both the properties are managed by the owner Faiz Rashid, a member of the erstwhile royal family of Bhopal. JehanNuma Wilderness is an eclectic collection of two wildlife lodges – Reni Pani Jungle Lodge and Bori Safari Lodge – with multiple campsites across the fringes of Pachmarhi – Bori – Satpura Tiger Reserve. These properties are operated and managed by Aly Rashid, an expert naturalist and conservationist who is highly acclaimed across the industry for his work on sustainable hospitality.
Launched in January 2019 by Pooja Nataraj Suri and Nandish Ratkal, PNJXN is specialized in creating a coherent communication programme essential for any marketing exercise. PNJXN has worked with over 50 clients from various sectors, including hospitality, travel, healthcare, design consultancy, FnB, FMCG, development, education, manufacturing and EMS. Apart from JehanNuma Group of Hotels, the agency works with some other reputed hospitality brands, including RARE India, Responsible Tourism Society of India, Rakkh Resort, Red Earth Retreats and Stok Palace Heritage Hotel and more.