In an attempt to amplify the already high-octane enthusiasm of avid cricket fans and fantasy gamers, India’s online fantasy gaming sports platform PlayerzPot has unveiled its extensive rebranding just in time for the Indian Premier League 2021. The rebranding is envisioned to accelerate the company’s growth and renew its corporate notion.
The new logo and tagline aims to underline the platform’s commitment to constantly innovate with new features across fantasy games, casual games and quizzes. The wholly new identity has been rolled out with the latest campaign in the form of a bassline-thumping rap song performed by one of India’s most popular rappers – KaamBhaari, in a digital commercial featuring brand ambassadors Bhuvneshwar Kumar and Smriti Mandhana. Conceptualized by Interactive Avenues – A Reprise Network Company, and created by Prime Focus Technologies, ‘PlayerzPot Pe Khela Kya?’ commercial will be rolled out across Disney+ Hotstar and on all of PlayerzPot’s digital platforms.
Commenting on the rebranding initiative, Co-Founder and Director Mitesh Gangar said, “It’s a major milestone for the company as the fantasy sports gaming market is accelerating and there is a unique opportunity for the PlayerzPot brand to become synonymous with the excitement around IPL 2021. The platform has blossomed into a fresh, peppy, young brand while retaining all the factors that made us a trustworthy and much-loved app in the first place. The future seems even more exciting to us now, something which is echoed in our new brand colors, tagline and theme song.”
Sunil Yadav, CEO, said, “PlayerzPot’s business has grown and evolved colossally in a short span of time, and we feel it’s time to make an impactful impression on our target audience. We have revisited our logo, tagline, and other important elements for these to reflect who we are today and to symbolize our future. We always strive to deliver the best experience possible and ensure that new games, features, and offers are constantly being added to appeal to a larger audience and have something for everyone.”
Speaking about the creative approach, Eshwari Pandit, Creative Director at Interactive Avenues said, “We knew we needed to create that unique differentiator from the spurt of fantasy gaming platforms. We realized very quickly on that it was PlayerzPot’s multi-game and fantasy sports offerings. With a game for absolutely every kind of player – it is an app clearly poised to be India’s new playground. The tagline and rap paints a vibrant, inviting world that is sure to excite every kind of gamer.”
Referring to the conceptualisation, Suraj Talaulikar, Creative Director at Interactive Avenues, said, “The idea of the logo came from the common unpredictable spin action found in every game, whether ball or dice. And the fact that it takes skill to play that spin and come out on top. The new visual identity is cool, young, and exciting – something that definitely stands out and puts the platform at an edge above the rest while appealing to our target audience.”