Michael Roth, outgoing CEO, IPG.

Interpublic Group has named Philippe Krakowsky as its Chief Executive Officer while Michael Roth, who has led IPG for 15 years now, will continue to be Chairman and CEO until January 1, 2021. Responding to the appointment, Krakowsky said, “It’s an honor to be elected as the next chief executive officer of IPG, and I appreciate the confidence that Michael and the Board have placed in me. With our people, agency brands, technology companies, and culture, we are uniquely positioned to help our clients solve their toughest business challenges. I am looking forward to working with our fifty-thousand people and all our clients around the world at this unique time, where we are seeing changes in media and consumer behavior accelerate at incredible speed. We have great opportunities ahead to help clients deepen their relationships with their customers, doing so efficiently, creatively and at-scale.”

Congratulating Krakowsky, Roth said, “Philippe is the right CEO for the next era at IPG. He is a brilliant strategist and effective leader who has played a key role in developing our open-architecture client-service model, as well as modernizing our data, marketing services and media solutions.”  Prior to his new role, he was Chief Talent Officer and Chief Strategy Officer and has also worked at BBDO Worldwide and Young & Rubicam.

Perfetti Van Melle names Wunderman Thompson as its creative agency for 2021

After a multi-agency pitch, Perfetti Van Melle has named Wunderman Thompson to handle their creative duties for 2021. It marks the latest in a series of new business wins for the agency. Wunderman Thompson will work on all major Perfetti Van Melle brands in Indonesia — Mentos, Big Babol, Chupa Chups, Alpenliebe and Happydent. Talking about this strategic tie-up, Subrata Shome, Marketing Director of Perfetti Van Melle Indonesia, said, “We believe that Wunderman Thompson’s strong skills in strategy and planning will culminate in persuasive creative ideas based on local insights. We look forward to partnering with Wunderman Thompson and create inspiring communication on all our brands.” On the win, Vaishali Sarkar, CEO Wunderman Thompson said, “Our new partnership with Perfetti Van Melle Indonesia is a really exciting one, given the tremendous creative opportunities that this brand portfolio presents. The timing could not have been better, as we gear up to an even stronger 2021.”

Yellophant Digital wins mandate for Anthi

Yellowphant Digital’s mandate is to boost Anthi’s social presence and create brand awareness. Referring to the mandate, Preksha Seth, Co-Founder, Yellophant Digital, said, “We are more than excited to work with a brand that has a huge vision and that aims at simplifying hair-thinning solutions and creating awareness around that sector. Anthi is the first Indian brand to pay attention to people’s hair thinning needs and we can’t wait to help the brand reach out to its audience and offer the best creative solutions to help the brand fulfill its digital needs further. We plan on making this big and reaching out to the audience across the country and bringing to light, hair thinning problems that we never thought about. Our focus is not only creating digital strategies but creating awareness among the audience and we plan on making this big.” Commenting on the tie-up, Nirav Maroti, Founder & Director, Anthi, said, “We had a multi-agency pitch and finalized Yellophant Digital as our digital partners. We liked the way the team led by Preksha approached the strategy for the brand. They were nimble in grasping the brand programme and their strategic outline was spot-on from the first interaction itself. Looking forward to an exciting year ahead with them. I wish them all the best!”