TBWA\Asia has named Perry Essig to the newly-created role of Chief Creative Experience Officer. As per the terms of the new role, Essig will work closely with the collective’s creative leadership across Asia and Ben Williams, TBWA\Worldwide’s chief creative experience officer, who was appointed to the role in October 2021.
This marks a return for Essig to TBWA moving to Singapore from New York, where he worked at Dentsu International. Prior to this role, Essig was the global creative lead for Standard Chartered and Singapore Airlines at TBWA\Singapore. Essig has also helmed global accounts at TBWA\Chiat\Day New York, TBWA\Juniper Park\Toronto and Publicis.
He joins a team “tasked with further deepening the collective’s creative vision to push the boundaries of brand experience, by leveraging the power of creativity,” the agency said in a statement.
“As brand experience becomes the keystone of marketing strategy, it’s imperative, as creative partners that we provide a cohesive lens with which to affect disruptive growth,” said Sean Donovan, president of TBWA\Asia.
“With Perry joining the team, we will be accelerating our Collective mission to deliver impactful work in an increasingly fragmented landscape.”
On joining TBWA\ Asia Perry Essig said: “With the lines blurring between digital and real-life, brands have evolved in how and where they’re showing up, immersing themselves further into our lives through the experiences they are creating. That’s what makes this role so exciting. I look forward to working with TBWA’s creative force across the region and globe to create needle-moving experiences for our clients.”