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Friday, February 7, 2025

Pepper Content in India launches Pepper Creative

Pepper Content has unveiled Pepper Creative, a boutique creative arm dedicated to delivering nimble, bespoke content solutions for brands across India. This new venture aims to redefine content creation and execution for marketing teams by offering a scalable, on-demand model that effortlessly aligns with each brand’s unique framework.

Under the guidance of Sahil Siddiqui, Global Creative Head, and supported by Sneha Iyer, AVP Revenue, co-founder Rishabh Shekhar, and founding team member Kishan Panpalia, Pepper Creative is set to bring an innovative approach to enterprise content. Designed for marketing leaders seeking fast, adaptable, and budget-friendly solutions, this managed marketplace model enables brands to assemble tailored creative teams to meet their specific content needs. Pepper Creative seamlessly merges creativity with strategic business goals, offering a fresh and flexible approach for brands to achieve impactful results.

“What sets Pepper Creative apart is our ability to operate as a dedicated content studio, seamlessly integrating with a brand’s internal operations,” says Siddiqui (pictured left).

These five-person teams, embedded within the brand’s office, act as in-house agencies with the advantage of strategic oversight and the latest creative solutions. This setup means brands can scale content production rapidly and efficiently while maintaining a high standard of quality.

“We’re not just stacking up another creative agency on the pile—we’re here to give advertising services a serious glow-up,” says Siddiqui. “Think of us as that friend who’s always got the best gadgets and the coolest dance moves: we mix cutting-edge technology with smooth moves to whip up solutions that are as fresh as they are effective. It’s where creativity meets strategy and they appreciate each other’s company immensely.”

“Pepper Creative solves the problems traditional agencies no longer address – speed, flexibility, and cost-efficiency,” says Anirudh Singla (pictured right), Founder and CEO of Pepper Content. “We’re helping brands transform into full-fledged content companies, powered by dedicated teams and creative talent.”

Singla said with a career built on insight, intuition and results, Siddiqui is the ideal leader for Pepper Creative.

“His expertise in both iterative creativity and effective strategy is crucial for building this agile, tech-powered creative unit. Sahil’s unique vision brings together creativity and measurable business outcomes,” added Singla.

Pepper Creative has already begun collaborating with major brands such as ITC, Unilever, Mankind, Britannia, Marico, HDFC Bank, DSP Mutual Funds, and Flipkart over various projects.

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