Parle’s beloved confectionery brand, Londonderry, has launched a heartfelt new campaign with the tagline, “Love you very very, my Londonderry.” Conceptualized and executed by the creative minds at Rediffusion, the campaign is a tribute to the enduring appeal of Londonderry as a sweet symbol of love, joy, and cherished memories across generations.
The centerpiece of the campaign is a beautifully crafted film that captures the essence of Londonderry’s role in creating timeless connections. It showcases how the iconic candy has become an integral part of life’s special moments, from childhood to adulthood, symbolizing affection and happiness in every interaction.
Whether it’s a parent sharing a Londonderry with their child, a couple reminiscing about their early days of love, or friends bonding over nostalgic memories, the campaign underscores Londonderry’s ability to bring people closer, transcending age and time.
With its vibrant storytelling and emotionally resonant message, the campaign aims to reinforce Londonderry’s position not just as a confectionery brand but as a generational legacy that evokes love and togetherness. Through this initiative, Parle celebrates the timeless joy that Londonderry continues to bring to families and loved ones across India.
Vikram Raghav, marketing manager, Parle Products, said: “At Parle, we’ve always believed in creating products that evoke joy and nostalgia. With Londonderry, we wanted to go a step further and craft a narrative that resonates with families across the country. Rediffusion has done a fantastic job in capturing the essence of Londonderry and bringing our vision to life. We are thrilled with the response so far.”
Adding to this, Pramod Sharma, national creative director, Rediffusion, shared: “Working on a brand like Londonderry is always a rewarding experience. The tagline ‘Love you very very, my Londonderry’ perfectly encapsulates the brand’s universal appeal and emotional connect. Through this campaign, we’ve sought to showcase Londonderry as more than a sweet treat—it’s a token of affection, joy, and togetherness.”
The film is currently being aired across various platforms, reaching a wide audience.
