In a heartfelt nod to Pride Month, Britannia Good Day unveils its special edition ‘Flavours of Equality’ Pride Pack, championing inclusion and representation across India. Conceptualized by Enormous, the campaign revolves around a powerful gesture of inclusion, with Britannia Good Day extending an open invitation to Parle Monaco to be part of its specially crafted Pride Pack
The invitation was presented with a pack wrapped in rainbow colors and titled Flavours of Equality. The pack featured an empty slot reserved for Parle Monaco and a message that read: “If we can share a shelf, we can share a cause.” According to the company, “The invitation served as a call to be a part of the pack during Pride Month and create something meaningful.” Parle Monaco accepted the invitation.
The Flavours of Equality Pack took shape, featuring a variety of Britannia’s iconic Good Day cookies—Cashew, Butter, Pista Badam, Choco Chip, and Fruit & Nut, alongside Parle’s salty classic – Monaco.
“Britannia Good Day has stood for inclusivity, whether it’s reimagining our cookie design to celebrate every unique smile, to raising awareness about cleft conditions,” said Siddharth Gupta – General Manager, Marketing Britannia Industries.
The campaign was brought to life in association with The Humsafar Trust, one of India’s oldest LGBTQIA+ organisations working for community health and inclusion, and with the support of GiveIndia.“At The Humsafar Trust, we have always believed that real change begins when communities, institutions, and brands come together with sincerity,” said said Vivek Raj Anand, CEO, The Humsafar Trust.
Britannia’s partnership with us was a bold step in showing what allyship can look like in action, and we are thrilled to see that Parle has also joined this journey. This collaboration is not just a celebration of Pride Month; it’s a commitment to standing with the LGBTQIA+ community every day, in ways that are visible, meaningful, and lasting.”
“Inclusivity is no longer merely a need of the hour—it must become a way of life. This belief has been the driving force behind our thinking and approach. As a market leader, Britannia is uniquely positioned to lead the charge in advancing this crucial narrative—not just by speaking about inclusivity, but by actively embodying it as a way of life”, said Sandeep Patwardhan, Senior VP, Enormous
The limited-edition The Flavours of Equality Pack is available exclusively on Flipkart Minutes in Bangalore and Mumbai.
