Oxylife Salon Professional has launched its latest campaign, ‘Skinsurance with Oxylife’, introducing a new era of premium skincare through the debut of two advanced facial kits—Intense Bright and Sensi-Care—under its newly launched Derma Essence Range.
Spearheading the campaign is celebrated filmmaker and style connoisseur Karan Johar, who brings his signature flair to a concept that blends skincare with the assurance of protection—coining the idea of “Skinsurance.” With this fresh narrative, Oxylife positions its new offerings as more than just beauty treatments, but as essential skin care solutions designed to deliver visible results with professional-grade efficacy.
The campaign’s initial buzz successfully culminated in a dramatic, confession-style video featuring Karan Johar. In the video, Johar humorously addressed circulating rumors, only to unveil the intriguing twist: “It’s not just any insurance. It’s Skinsurance, your radiance insured by Oxylife.” This creative approach positions Oxylife as more than just a skincare product; it’s a daily regimen for protection, care, and radiant confidence, based on the powerful idea that skin’s radiance, like any valuable asset, deserves insurance. Johar highlights how Oxylife’s advanced facial treatments, a blend of science and nature, make his skin feel “protected and well-cared-for.”
Karan Johar expressed his enthusiasm for the collaboration, stating, “When I heard the word ‘Skinsurance’, I thought – now that’s my kind of insurance! Radiance is an asset, and it deserves full coverage. I had a fabulous time lending my face (and my drama) to a campaign that fuses skincare with storytelling – and a whole lot of radiance.”
Abhishek Jugran, Executive Vice President, Marketing, Dabur India Ltd., emphasized the strategic significance of the campaign. “With the launch of our new range of Advanced Facial Treatment Kits under the Oxylife Salon Professional portfolio, we are strategically expanding our presence in the premium salon skincare segment,” he noted. Jugran further elaborated on the choice of brand ambassador: “Karan Johar is the perfect face for our ‘Skinsurance with Oxylife’ campaign. His distinctive wit, flair, and cultural influence elevate this campaign beyond a traditional product launch – transforming it into a compelling narrative that sparks curiosity and fuels conversation. With this collaboration, Oxylife enters a bold new era of modern brand storytelling – where skincare meets storytelling, & innovation meets influence.”
The campaign’s digital-first strategy was crucial in capturing public imagination, creating viral whispers around Karan Johar “insuring his face” even before the full reveal. Virat Khanna, Head, Skin Care, Dabur India Ltd., added, “With the launch of our new Oxylife Salon Professional Facial Kits, the ‘Skinsurance with Oxylife’ campaign is set to redefine salon skincare by seamlessly blending high-performance products with culturally resonant storytelling. Our collaboration with Karan Johar adds a touch of glamour that sits well with the premium positioning of our facial kits.”
Ms. Jasleen Kohli, Digital Lead, Home & Personal Care, Dabur India Ltd., detailed the digital execution: “With a strong focus on digital storytelling, the ‘Skinsurance with Oxylife’ campaign allowed us to connect with skincare-savvy audiences through platforms they trust and content they love. From meme culture, Bollywood pages to influencer engagement, every touchpoint was designed to spark conversation and drive relevance for Oxylife among today’s digitally native beauty consumers.”
The new salon-exclusive facial kits promise dermatologist-inspired care, combining modern skincare science with ingredients known for their instant yet long-lasting results, catering to the evolving needs of today’s discerning consumers.
