Ogilvy NZ has strengthened its Ogilvy One division by appointing Aaron Goldring as Creative & Experience Design Director, enhancing the agency’s expertise in relationship design, creative innovation, and brand experience. With over 23 years in digital, creative, and design, Goldring brings extensive experience from top digital design and customer experience agencies, including DDB’s Tribal in New Zealand, as well as Partners Andrews Aldridge and Ogilvy One in the UK.
Ogilvy NZ’s Group Managing Director Steve Kane said Goldring’s experience, teamed with Ogilvy One’s proprietary, fluid way of working, would provide local brands with an offering that “combines the rigour of CX with the vigour of brand”.
“As a strategic, creative and experience design expert, Aaron brings a strong agency pedigree working with both local and global brands. He’s a proven leader and a dab hand at helping clients navigate the ever-changing digital landscape by creating relevant solutions to complex business problems.
“As we look to continually build out our Ogilvy One capability in New Zealand, Aaron is a welcome addition to an already solid offering. Working side by side with our existing creative and strategic offering, we believe the NZ Ogilvy One capability can provide an end-to-end solution at a time when finding efficiencies and streamlining approaches has never been more important.”
Goldring said: “It’s awesome to be part of Ogilvy One again. Steve, Toby and the team have reinvigorated Ogilvy in New Zealand. Backed by a formidable network, we have the capabilities to help our clients deliver impactful brand experiences.”
Goldring fills the shoes of Matt Oxley who has moved into a senior strategy role with WPP Open X, WPP’s bespoke integrated agency model created to service The Coca-Cola Company. In his new role within Studio X, Oxley will sit across the ANZ markets and use data and technology to ensure work is insightful, effective and efficient.
“I’m excited to be working in the APAC regional team and focussing on ANZ; it’s a great opportunity to drive digital transformation across all The Coca Cola Company brands and markets. Having Aaron as part of our local NZ team is a great addition and further improves our Ogilvy One offering.”
