Oakley has named Indian cricketer Shubman Gill as the face of its “Artifacts from the Future” campaign in India, tapping into his rising influence and on-field charisma to connect with the next generation of sports enthusiasts. A standout talent in international cricket, Gill has quickly become one of the most exciting young players in the sport. Known for his fluid stroke play, remarkable consistency, and calm demeanor under pressure, Gill embodies the qualities Oakley celebrates—vision, performance, and a future-forward mindset.
In announcing the collaboration, Oakley praised Gill’s ability to inspire fans globally across all formats of the game, making him a natural fit for a campaign that looks ahead with bold ambition and confidence.
“I’m very excited to join Oakley, a brand that stands for performance, progression and passion – values that resonate strongly with mine. Oakley has been an integral part of my cricketing journey every time I took to the field. The innovative lens and frames technologies in every Oakley help enhance performance, and I love how unapologetically stylish they are!” said Shubman Gill.
“Oakley is firmly rooted in sports, and is one with the culture and community of athletes pushing the boundaries of performance. Shubman, with his relentless pursuit for perfection and progression, is a great embodiment of the Oakley spirit. I am confident this partnership will inspire millions to stay the course till they become the best version of themselves…. And onwards from there!” added Sahil Jandial, Senior Brand Business Manager at Oakley
