Newly launched in India, the Parisian luxury eyewear brand, NUMI Paris, has associated with India’s biggest sports broadcaster – Star Sports, for the broadcast of the coveted French Open 2021 Tournament in India. As an Associate Sponsor, NUMI Paris continues to accentuate its brand ethos of passion, craftsmanship and uniqueness, much like tennis’s most treasured tournament. Always known as a sport of visionaries and legends, the French Open cherishes a vast yet niche viewership amongst sports lovers in India, thus serving as a perfect launchpad for NUMI Paris in India.
Highlighting the wide array of NUMI Paris collection, the exclusive commercials will be aired all through the tournament on the various Star Sports bouquet of channels. With a high-profile launch in the Indian market, NUMI Paris is one step closer to a long-lasting bond with India. The French and Indian relationship takes a sweeter turn with this alliance.
Detailing about this strategic association, Jean-Phillipe Chilet, the Directeur du Developpement Commerciale for NUMI Paris, said, “With our launch in India, our focus will be to strengthen our premier positioning – ‘NUMI Paris as purveyors of finer taste’ through befitting collaborations. Our association with Star Sports for the broadcast of The French Open in India, sets the right tone and makes inroads into the right set. After all, Legends are born in Paris – both in Tennis and in Fashion. We see the synergies match- one is a prized tournament, and the other is a prized possession. ”