NoBroker has introduced its latest campaign, ‘The Heroes at Home’, highlighting the app’s extensive range of property solutions, designed to be a one-stop platform for homebuyers. From purchasing a property to securing loans, managing legal assistance, arranging home interiors, and even booking packers and movers, NoBroker aims to simplify every step of the real estate journey. Conceptualized by Nash8, this campaign positions NoBroker as a “super app” for all property needs, empowering homebuyers to take control of their journey and become the hero of their own home.
The campaign’s dynamic, story-driven film showcases how seamlessly the NoBroker app supports a customer’s entire real estate journey—from buying a home to managing various essential services. Traditionally, after purchasing a property, buyers are faced with the complexity of organizing legal verifications, securing home loans, handling interior work, planning renovations, and coordinating moving services. These tasks often involve dealing with multiple vendors, adding stress to the process. In the ad film, however, a new homeowner is shown effortlessly managing both purchase and post-purchase tasks with NoBroker’s suite of services—all in one app. With just a few clicks, the buyer feels empowered and transformed into the hero of their own home.
With a total budget of 5 Crores, the ad film was released on November 5th, 2024, across digital platforms like YouTube, Instagram, Facebook, and OTT platforms such as SonyLiv, Hotstar, SunNXT, Samsung TV Plus, and more.
Saurabh Garg, Co-founder and Chief Business Officer of NoBroker commented, “Our goal with this film is to showcase the incredible range of services that NoBroker offers. We want the consumers to know that with NoBroker all their property needs can be fulfilled effortlessly with just a few clicks. We deliver professional, reliable and brokerage-free services for our customers. This campaign is a fun and creative way to show that we’re simplifying real estate, one transaction at a time.
Additionally, Nasheet Shadani, Founder & Creative Head of Nash8, shared, “It was an incredible experience working with NoBroker on this campaign. We’re grateful for their trust, allowing us to bring this unique project to life. This integrated campaign is designed for today’s fast-paced, content-driven environment. We take pride in crafting relatable and engaging stories that resonate across all platforms and speak directly to the modern consumer. Rather than relying on celebrity endorsements, we highlighted how NoBroker empowers property buyers to become heroes in their real estate journey, making homeownership a seamless reality.”
