Nikita Das, who was Senior Cluster Head of Marketing and Communications at Marriott International Hotels, Bangalore, joins Hyatt Hotels as Cluster Director of Marketing. Das will oversee marketing communications for Grand Hyatt Mumbai Hotel and Residences, Andaz Delhi, Hyatt Regency Kolkata, Hyatt Regency Chennai, Hyatt Regency Lucknow, Hyatt Regency Ahmedabad, Hyatt Raipur, and Hyatt Place Hampi. Das has been a marketing and communications professional with over 11 years of experience in advertising and marketing from FMCG to hospitality. Das’s areas of expertise include brand restructuring, brand marketing, developing strategic alliances and partnerships, events and promotions, data analytics, media buying and planning, digital and social media marketing, influencer marketing, digital PR, and crisis management. Prior to her joining the Hyatt Hotels Corporation, she worked MTV India, Flagship Consultancy PR Firm, CondeNast Publications, Beau-Rivage Palace Lausanne, Ogilvy & Mather, DDB Mudra, and Taj Palace.
Bodhi Tree Multimedia enters capital market with IPO in India
Bodhi Tree Multimedia Limited, a content producer for television, films, and other digital platforms, has made its entry in the capital market through an IPO on NSE Emerge. Despite the pandemic, Bodhi saw a turnover of Rs 27.45 crore and hopes to close FY20-21 on a strong note. Referring to the company’s performance, Sukesh Motwani, Founder Director, Bodhi Tree Multimedia, said: “The entertainment industry boom with the explosive rise in digital OTT content along with an increasing growth television content gives us a unique position to create rooted Indian content for the Indian as well as global market. It’s the best time to be a content creator.”
Netflix to launch TV Channel in France
Netflix, the world’s leading streaming entertainment platform, has chosen France to launch its first content TV channel called ‘Direct’. The channel, which will be subscription-based, will air French, international, and US feature films and TV series available on the streaming platform. To start off, the channel will be available in select areas in France, with expansions planned in December. The Netflix statement said: “The TV channel will only be accessible via the service’s web browser, unlike its streaming service, which is found on set-top boxes thanks to distribution deals with French telco groups such as Orange, Canal Plus and SFR. It chose France to test its first linear channel due to the “consumption of traditional TV (in France). In France, watching traditional TV remains hugely popular with people who just want a ‘lean-back’ experience where they don’t have to choose shows.”
