Nexus Malls recently announced Amitabh Bachchan as their Happyness Ambassador. The shopping mall launched a digital ad film where Bachchan is seen helping choose a hottestest purple dress from one of the malls in the Nexus Malls portfolio.
The digital ad is a part of the larger campaign roll out which Nexus Malls has planned with Bachchan for this festive season. The digital ad film produced by ‘Corcoise’ and directed by Prasoon Pandey focuses on Nexus Malls ‘Ab Har Din Kuch Naya’ brand promise.
Nishank Joshi, CMO, Nexus Malls said, “As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Mr. Bachchan is our commitment to stay true to our brand promise of bringing a ‘Ab Har Din Kuch Naya’ experience for our customers, every time they visit our malls.
The ad film has been produced by ‘Corcoise’ and directed by ‘Prasoon Pandey’; however, it has been scripted by Anurag Agnihotri along with Piyush Pandey. The campaign focuses on multi-media and will be focused on print and digital channels. Since the TVC is all about having fun together with your loved ones, have a good time watching it!
