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News In Brief

Lloyd Xavier appointed as Zee5’s marketing director for South

Lloyd Xavier joins ZEE5 as Marketing Director, South
Lloyd Xavier, Marketing Director, South Zee5

Zee5, an Indian subscription video on-demand and over-the-top streaming service has appointed Lloyd Xavier as the marketing director for the South region. The appointment comes in line with the growth strategy of Zee5, who want to make their presence felt in the regional belts of India. His last stint was with Arha Media and Broadcasting as assistant vice president marketing.

Xavier comes with of decade of experience spanning across marketing, digital and social space. He started off his career as an analyst with Deloitte in 2010, He worked as a marketing manager for an OTT platform, YuppTV, and as a senior marketing manager at Network 18.

Deepika Padukone to launch global lifestyle brand soon

Happy Birthday Deepika Padukone: 25 interesting facts about Deepika Padukone

Ace actress Deepika Padukone is all set to enter the beauty market and will soon launch her lifestyle brand that is rooted in India. According to a statement, the first category of launch will primarily focus on beauty and skincare. This category specifically, while rooted in India, will be backed by science.

Detailing about the idea, Padukone said, “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” she said.

Abhinav Bhatnagar is Vice President, Business Strategy, Tekie

Tekie appoints Abhinav Bhatnagar as the Vice President, Business Strategy
Abhinav Bhatnagar, Vice President, Business Strategy, Tekie

Abhinav Bhatnagar has been appointed as Vice President, Business Strategy at one of the fastest-growing Ed-tech startups providing online coding courses, Tekie. The addition in their senior management is to strengthen the business strategies further and develop a growth engine. Bhatnagar has an experience of about a decade in the edtech sector and will oversee the high-performing business team at Tekie. Before joining Tekie, Abhinav worked as Associate Vice President at PlanetSpark, and has also co-founded ClassReadyTechnologies.

On taking up the new role, Abhinav Bhatnagar, Vice President, Business Strategy, Tekie, said, “I am inspired and amazed by the amount of work the Tekie team has put into leveraging the art of storytelling in achieving learning outcomes. I was impressed by how teachers can use the animated series to build value in the class. Tekie has been witnessing growth with its robust products and processes, a high-performing, vision-aligned business team, and a community of coders across age groups, and I am excited to be a part of the journey.”

Naman Mukund, Co-Founder, Tekie, further commented on the development, “We are thrilled to have AbhinavBhatnagar on board as Tekie is ready to spread its wings and grow in the Indian market as well as globally (US and Middle East markets). Abhinav brings with him the required experience and expertise to the table and resonates with Tekie’s ambitious expansion plans. Tekie has grown rapidly over the last year and we plan to continue onboarding a team of highly experienced, seasoned business leaders with deep passion to build strong systems and structures for future growth.”

A week off to head office staff for mental health break, Nike

In an attempt of prioritizing mental health, premium lifestyle brand, Nike has given its head office employees in the US a week off to “destress” and recover from the pressures of the Covid-19 pandemic. The sportswear and trainers brand said workers at its headquarters in Oregon would be “powering down” until Friday, with senior leaders encouraging staff to ignore all work responsibilities to aid their mental health.

Hidden meaning of 11 world's most famous logos - Nike | The Economic Times

In an open message to staff posted on LinkedIn, Matt Marrazzo, senior manager of global marketing science, Nike, said, “Take the time to unwind, destress and spend time with your loved ones. Do not work. In a year (or two) unlike any other, taking time for rest and recovery is key to performing well and staying sane.” He acknowledged that “this past year has been rough”, adding that staff should recognise that “we’re all human” and living through a traumatic event.

Marrazzo said the perks and support for staff at Nike were “good business but it’s also the right thing to do”. It’s not just a “week off” for the team … it’s an acknowledgment that we can prioritise mental health and still get work done.”

It puts Nike among a growing number of businesses offering extra time off, or concessions around working responsibilities, to combat the burnout caused by home working and constant video calls that have blurred the line between personal and professional lives.

Whitney Wolfe Herd, the founder of the dating app Bumble, gave her 700 employees an extra week of paid leave to destress and switch off in June. It came shortly after the global investment bank Citigroup banned work video calls on Fridays to help employees break free from the “relentlessness of the pandemic workday” in March. The bank also designated 28 May as a company-wide holiday, which it called “Citi reset day”, and encouraged staff to book more time off.


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