dentsuMB wins mainline advertising mandate for TVS Raider
dentsuMB has bagged the mainline advertising mandate for TVS Raider. As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.
Aniruddha Haldar, vice president marketing – commuters, corporate brand and dealer transformation, TVS Motor Company, said, “With dentsuMB as our creative agency, we have built signature brands like the TVS Ntorq 125 (Sporty scooter) and TVS Iqube (electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering.”
Samrat Chengapa, executive vice president, dentsuMB, added, “We’re absolutely delighted with this latest win, and look forward to creating some great work, which is worthy of the trust TVS Motor has placed on us.”
Sidharth Rao, chief executive officer, dentsuMB Group, said, “It is a privilege to partner with TVS Motor on this new and exciting journey. Our team is in sync with the brand’s vision for Gen Z and understands their pulse very well. We look forward to delivering our best that will in turn help the brand achieve its fresh but much-deserved milestones.”
Viacom18 appoints Vipul Nagar as business head-Colors Gujarati
Viacom18 has announced the appointment of Vipul Nagar as business head – Colors Gujarati. As per the terms of the new role, he will be responsible for managing the overall business and operations for Colors Gujarati and Colors Gujarati Cinema, and will be reporting to Rajesh Iyer, head – regional entertainment (Bangla, Odia, Tamil and Gujarati clusters), Viacom18.
Iyer said, “Gujarat has a vibrant culture which is reflected in the variety of its entertainment landscape. The market has, of late, demonstrated an increasing appetite for homegrown content in the broadcast entertainment space and this provides us with a significant opportunity. As we look to build our presence amidst both our viewers and advertisers, with Vipul’s rich experience across the media and entertainment value chain, he is well poised to tap into the full potential of the market.”
Nagar comes with over 20 years of industry experience, bringing in extensive knowledge and understanding of the Gujarati content ecosystem, having led programming for Ahmedabad, Vadodara, Surat and Rajkot at Radio Mirchi. He last served as senior vice president and national solutions director for Mirchi Brewery.
Tara Sutaria is brand ambassador, Olay
Olay India, the skincare brand, has signed Tara Sutaria as the face of its premium skincare range across serums and moisturizers.
Rohini Venkateswaran, vice president, Olay India, said, “Tara Sutaria is a role model for young women across India. Her elegant, bubbly and relatable aura will not only complement the brand’s ethos, but also add a unique touch that will drive a long-lasting consumer connect. Olay as a brand has been an enabler of confidence in women and this partnership is a positive step towards this commitment.”
Sutaria added, “I’ve always thought of Olay as a brand that not only understands a woman’s skin needs but goes beyond by being a friend and confidante. As a young Indian woman, this is something I personally connect with and I am thrilled to be Olay’s new brand ambassador. I feel humbled to be able to take this legacy forward and do my bit to encourage women to be their best selves and feel confident and beautiful in their own skin, always.”
Publicis Groupe reinforces its Media Services leadership team
Publicis Media Services realigns its media capabilities and strengthens its growth vertical that helps to create and maintain competitive advantage and single-minded focus on new-business development by on-boarding Rajiv Gopinath as Chief Product and Solutions Officer and Ajit Gurnani as Chief Growth Officer, Media Services. The structure is strategically built to encompass clients and drive the synergies between data, tech, and digital to deliver scaled media solutions.
Rajiv Gopinath steps up as a Chief Product and Solutions Officer from being a Chief Client Officer at Starcom, where he has been instrumental in building strategic functions and upscaling the business. In his new mandate, Rajiv will be leading product development and fortify the existing offerings while acquiring new products at Publicis Media Services. He will also be helping brands to strengthen their digital offerings, enabling data partnerships, data collection, research, and tools.
Ajit Gurnani has been spearheading the role of Chief Client Officer at Zenith and has a splendid track record of business growth. In his new role as Chief Growth Officer, Publicis Media Services, he will drive the Power of One initiative with non-media entities and agencies of Groupe.
Speaking on the key appointments, Tanmay Mohanty, CEO, Publicis Media Services, said, “I am delighted to have Rajiv Gopinath and Ajit Gurnani as a part of Publicis Media Services. Their deep understanding of data, digital, tech, and media tied with a proven track record in business growth will help us in the realignment of our media services. In our continuous efforts to strengthen our team, we are confident that Rajiv and Ajit’s expertise and vast experience will add significant value to the organization.”
