R3, the independent global marketing consultancy that seeks to improve the efficiency and effectiveness of marketers and their agencies, has compiled the new business league data for January 2020. R3 collects and collates data from multinational agencies on a monthly basis and balances it against client estimates and Nielsen ADEX while discounting it to realistic levels before converting the data to a revenue estimate.

CREATIVE AGENCY LEAGUE

Rank This Month

Rank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (Cr)Recent LossesEstimated Overall YTD Win Revenue (Cr)No. of Wins
16McCann WorldgroupAl-Tyer Group Dubai, Wildstone deodorant, Wacoal17.717.76
21DDB Mudra GroupLee Cooper (Future Lifestyle), Royal Enfield Project, Project X7.47.44
39Havas WorldwideWilliam Grant & Sons, Flamingo Ascent Meditech Project556
412L&K Saatchi & SaatchiReliance Digital, Hettich, Practo3.53.53
52Wunderman ThompsonPanasonic6.7Hershey3.42
63MullenLowe Lintas GroupHershey3.43.41
713IsobarMax Bupa Digital, Diageo Brands1.21.22
8Grey GroupRAS KIK, Dabur Brands, Pepsi Co Brands0.70.75
97Publicis + Publicis AmbienceEmami Navratna0.30.31
1023Famous InovationsSuper Daily0.30.31
11Zero Gravity CommunicationsRed hunt Digital0.30.31
12Team PumpkinTata Steel Digital0.30.31
13Blink DigitalSpartan Poker Social0.30.31
1422BBDOHP Project0.10.11
1514DigitasInfinix Project, Phone Pe0.10.12
43.937

MEDIA AGENCY LEAGUE

Rank This Month
Rank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (Cr)Recent LossesEstimated Overall YTD Win Revenue (Cr)No. of Wins
16Havas MediaKia6.9Emirates Airlines5.91
21MindshareIT Client3.13.11
33MediaComCitroën, Hasbro2.52.52
42Dentsu XBenetton Digital1.71.71
55Lodestar UMEmirates Airlines111
68Madison MediaDr. Fixit0.30.31
2211OMD MudramaxHasbro-0.7
237WavemakerBenetton Digital-1.7
12.17

It should, however, be noted that R3 does not audit the data provided by the agencies or the published results. For any queries please write to greg@rthree.com. 

Globally, R3’s the 2019 New Business League puts Ogilvy and OMD at the top for Creative and Media wins. DDB, Havas, McCann Worldwide, and Publicis take the top five in Creative, and Carat, Horizon Media, Mindshare, and MediaCom top the list for wins in Media.