Netflix, the popular video streaming company has announced that it will set up its first live-action post-production facility globally in Mumbai. The new facility will be fully operational by June 2022. It will have 40 offline editing rooms designed as a “flexible and collaborative” environment for showrunners, directors, editors and sound designers.
Netflix has invested ₹3,000 crores in local programming in India over 2019 and 2020. In March this year, it announced its lineup of 41 titles in India. The content slate of originals Netflix India will be coming up with this year include 13 movies, 15 series — including season two renewals — four documentaries, three reality shows, as well as six comedy specials. Overall, Netflix added roughly 3.98 million subscribers globally from January through March 2021.
According to the official statement released by the company, it stated that, “We are thrilled to share that Mumbai will be home to Netflix’s first fully owned, live-action, full-service post-production facility globally. With innovation and collaboration as the key focus, the facility will pioneer advanced media management workflows that will allow a seamless partnership with India’s post-production community.”
Referring to the future-focused approach, the company said, “We are investing in the latest technologies and skill development through multiple certifications and training workshops in post-production, script writing and other aspects of creative production.”
During a post earnings call earlier this year, Reed Hasting, Co-Founder, Netflix, said, “India, we are still figuring things out. And so that investment takes some guts and belief forward-looking.”
The company is still figuring things out in India even as it continues to invest here with an eye on the future growth prospects.