Nearmap has released ‘Truth is in the Detail’, a new brand platform that demonstrates how its high-resolution aerial imagery, city-scale 3D content, and Artificial Intelligence data sets can give organizations an edge. The campaign was rolled out with The Monkeys.
The integrated campaign is set to run in Australia across broadcast television, social media, and digital. The campaign film, titled ‘The Savant’, was directed by Owen Trevor at Rabbit. A funny spot, the film features a needy boss who doesn’t understand how his employee has so much free time on her hand. Well, she’s using Nearmap and thus can whittle a flute from a carrot.
The Monkeys Creative Director, Thomas Marcusson, said, “Based and founded in Australia, Nearmap provides much more than aerial maps, and uses its very own patented camera systems, processing software and geospatial tools. The Savant’ TV spots show that humour can be really effective in B2B, striking a note in a field normally dominated by more sober content.”
Nearmap Chief Customer and Marketing Officer, Harvey Sanchez, said, “Nearmap has been the secret-sauce for many businesses across Australia, New Zealand and North America for more than a decade. The pandemic is pushing people to look for tools that help them navigate and cope with a world that is changing in hugely challenging ways. Regardless of what’s happening in the world, companies can depend on Nearmap to deliver data and detail at a scale that has never been provided before. In the first above-the-line campaign from Nearmap, developed with The Monkeys, we hope to deliver that message in a relatable and fun way.”
Nearmap Limited (often referred to as Nearmap or abbreviated as NEA) is an Australian aerial imagery technology and location data company that provides frequently-updated, high-resolution aerial imagery of 88% of Australia’s population, 68% of the United States population, and 72% of the New Zealand population. Nearmap was founded in Perth, Western Australia, by Stuart Nixon in 2008. Nearmap’s first capture of aerial imagery dates back to 2007.In 2012, the business was acquired by an ASX-listed company Ipernica and becoming the primary entity.
Nearmap then moved its headquarters from Perth to Sydney. In 2014, the company expanded into the United States market. In 2017, Nearmap expanded its capture program and surveyed New Zealand’s top 13 most populated cities, including Queenstown. The same year, Nearmap expanded its aerial imaging content to provide 3D models of Australia’s major capital cities. The business now offers Digital Service Model (DSM) and textured mesh data sets for bespoke download.