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Wednesday, March 29, 2023

Nativex, Revamps XploreChina Initiative

In response to the growing complexities within the Chinese business landscape and the massive shift in consumer behavior toward e-commerce as a result of the pandemic, Mobile-first advertising platform, Nativex, has unveiled its revamped XploreChina initiative. XploreChina offers a wide range of transparent tools and solutions tailored to all lifecycle stages. Under the XploreChina umbrella, Nativex offers three distinct solutions for brands including China Top Media, KOL Marketing and Android Solutions.

Detailing about it, Irene Yang, Managing Director, Nativex, said, “Breaking into the Chinese market can be incredibly complex for marketers who do not have boots on the ground or localized expertise to lean on, due to its unique media ecosystem that’s dominated by domestic tech giants and its fragmented mobile audience.”

Yang further added, “Here at XploreChina, our unrivaled understanding of the Chinese market and strong connections to China’s top media platforms allow us to make the transition into this unique media ecosystem for brands seamless and effective. As more brands look to break into China, we are able to guide marketers every step of the way.”

The China Top Media solution grants advertisers instant access to inventory across China’s closed mobile ecosystem through strategic partnerships with ByteDance, Tencent, Baidu, Alibaba and Kuaishou. The Android solution provides clients with the required documentation for launching their app in China’s Android ecosystem. The solution also includes support for app management and monetization on China’s mainstream Android app stores.

The KOL Marketing solution helps brands run influencer campaigns in China by connecting them with over 40,000 Chinese influencers and more than 200 Multi-Channel Networks, including XingTu (Douyin), Magnet (Kuaishou), and HuaHuo (Bilibili). China’s US$14.28 trillion economy continues to present a broad range of business opportunities for companies, especially those from emerging markets such as Southeast Asia.

As part of the XploreChina rebrand, advertisers also have access to the Nativex XMP Media Buying tool, which allows companies to reach users across China’s leading ad platforms such as Wechat, Douyin and Bilibili, as well as Nativex’s in-house creative studio TopWorks, which offers creative services. Brands will also have access to public relations, search engine optimization and social media services to ensure brands of all shapes and sizes have the right online presence in China’s massive mobile market.


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