Narayana Health has launched its latest multilingual 360-degree campaign, Apno Ki Fikr, aimed at showcasing the hospital’s comprehensive care capabilities. At the heart of the campaign is the message of timely intervention, featuring stories where loved ones take proactive steps to connect with Narayana Health for their family’s well-being. The campaign underscores the hospital’s wide range of specialties, positioning Narayana Health as the go-to solution for all healthcare needs.
With over two decades of experience, Narayana Health understands that many people overlook health issues—such as joint pain, digestive problems, or heart concerns—until they become serious. Through a series of relatable, emotional stories, the campaign illustrates how Narayana Health offers seamless care for everyday health concerns as well as complex medical needs, ensuring families are in trusted hands.
Each film in the campaign shows a loved one stepping up to seek timely care for their family member, highlighting the convenience of Narayana Health’s toll-free helpline number and the ease of access to its specialists. Whether it’s bone & spine care, digestive, or advanced cardiac care, the films depict Narayana Health as a dependable partner for all health journeys.
Commenting on the campaign, Ashish Bajaj, group chief marketing officer at Narayana Health, stated, “This campaign represents a significant milestone in our journey as a multi-specialty healthcare provider. From our humble origins as a single speciality hospital, Narayana Health has evolved into an integrated healthcare network offering comprehensive care across 30+ specialties. The emotional resonance of the campaign, “Apno Ki Fikr,” underscores Narayana Health’s commitment to offering compassionate, specialized care for every medical concern.”.
Abhishek Misra, country head – brand and marketing at Narayana Health, added ” This slice-of-life campaign pivots on the insight that people face health struggles but often procrastinate seeking care. Through these films, we aim to showcase not only the comprehensive medical treatment available at Narayana Health for every healthcare need, but also highlight the convenience of reaching out to us through our toll-free helpline number, providing immediate access to our network of specialists. Narayana Health’s comprehensive approach to healthcare is reinforced through this campaign, offering a peace of mind irrespective of the health issues.”
The campaign will be visible across TV, print, radio, OOH, and digital platforms, ensuring its message reaches diverse audiences.
