Myntra has unveiled its latest campaign for M-Now, its new expedited delivery service that promises fashion and beauty essentials delivered in as little as ~30 minutes. Conceptualised by DDB Mudra, the campaign brings together a vibrant cast of talent, including Vihaan Samat, Sumukhi Suresh, and digital content creators Sakshi Shivdasani and Ayesha Kanga, across two witty and fast-paced ad films.
With a humorous and relatable take on last-minute fashion and beauty dilemmas, the campaign positions M-Now as the go-to solution for real-time style fixes—whether it’s a wardrobe malfunction before a date or a makeup emergency ahead of a big event.
Each cast member has been carefully chosen for their strong resonance with today’s digital-savvy audience and their knack for bringing authentic characters to life.
- Vihaan Samat, known for his effortless charm and portrayal of modern-day protagonists, lends a grounded yet endearing presence to the campaign.
- Sumukhi Suresh, celebrated for her razor-sharp wit and ability to mine humour from everyday chaos, infuses the narrative with a quirky and comedic edge.
- Sakshi Shivdasani and Ayesha Kanga, both Gen Z favorites, bring their signature relatability and spontaneity, making them ideal faces for a campaign that celebrates the messiness of life—with style.
Together, the ensemble delivers a punchy, playful message: when fashion emergencies strike, Myntra’s M-Now has your back—in just 30 minutes.
Detailing about the campaign, Abhishek Gour, Senior Director, Marketing, Myntra, said, “At Myntra, our vision is to redefine fashion with seamless, on-demand solutions for today’s fast-paced lifestyles. M-Now embodies this by delivering trend-first fashion and beauty essentials starting ~30 minutes across Bengaluru, Delhi-NCR and Mumbai. This new campaign blends humor with our promise of speed and style, positioning M-Now as the go-to for looking great—anytime, anywhere, without any compromises.”
Reflecting on his role in the campaign, Vihaan Samat, said, “What really drew me to this campaign was the way it blends humor with those moments of unexpected urgency we all face. We’ve all had situations where we’re racing against time to look good, whether it’s for an important meeting, an event, or even just to feel confident. The campaign captures that feeling perfectly, showing how fashion and beauty fixes can be just a tap away when you need them the most. It was a lot of fun bringing these moments to life and working with Myntra to create something lighthearted, relatable, and stylish.”
Reflecting on her role in the campaign, Sumukhi Suresh said, “I loved being part of a campaign that brought together style and spontaneity. Lately, I have found confidence in fashion and how much it has helped me express myself and it’s a bonus that this campaign’s narrative leans into humour while being relatable and reaching a wider audience.”
Speaking about the campaign, Mahima Mathur, Creative Director, DDB Mudra, said, “Working on this campaign was a blast. We’ve all had those emergency fashion or beauty moments where superfast delivery would’ve been a game-changer. This campaign taps into that real, relatable rush, blending urgency and style in the best way.”
