Myntra, one of India’s premier fashion, beauty, and lifestyle destinations, is set to celebrate Fashion’s Biggest Party with the much-anticipated Myntra Birthday Blast. To mark the occasion, the brand has launched an exciting new campaign featuring two engaging ad films. One film brings veteran music composer Anu Malik and TV personality Maheep Kapoor to the screen, while the other delivers a humorous take on the Myntra Birthday Blast, starring an eclectic mix of celebrities, including Abbas-Mastan, Usha Uthup, Kusha Kapila, Gia Manek, Rupal Patel, and Chunky Panday.
Brimming with fashion, fun, and unbeatable deals, the second edition of the Myntra Birthday Blast kicks off on March 1, promising not just incredible shopping experiences but also return gifts and surprises for its customers, making it a celebration to remember!
In the first ad film, Maheep Kapoor’s grand birthday celebration takes an unexpected turn when she discovers her guests have ditched her party for the irresistible Myntra Birthday Blast, lured by its exciting return gifts. Adding to the hilarity, Anu Malik, also featured in the ad, goes from shock to song, delivering a quirky musical moment while highlighting the unmissable offers at play.
The second ad film sees Kusha Kapila leading a lively “fashion refresh” for legendary Indian cinema personalities like Abbas-Mastan, Usha Uthup, Chunky Panday, Rupal Patel, and Gia Manek, each known for their distinct style. Blending global fashion trends with the charm of beloved pop culture icons, the film weaves together humor, meme culture, and topical references, creating a fun, stylish, and entertaining narrative.
Detailing about the campaign, Kejal Parekh, Associate Director, Marketing, Myntra, said, “As we approach the significant milestone of celebrating Myntra’s 18th year, we’re incredibly excited to launch the second edition of the Myntra Birthday Blast. Our customers have been the cornerstone of our journey, and this year, we want to express our gratitude through unique ‘return gifts’ and the best trends in fashion, beauty and lifestyle that truly reflect our appreciation. To add a layer of light-hearted fun and amplify the excitement surrounding this event, we’ve collaborated with icons like Abbas-Mastan, Anu Malik, Usha Uthup and Chunky Panday, Maheep Kapoor and Kusha Kapila. Their unique personalities and entertaining presence bring an unexpected and engaging twist to both films while showcasing how the Myntra Birthday Blast is the definitive destination for exceptional value and unforgettable experiences.”
In this laugh-out-loud ad, Myntra’s Birthday Blast steals the spotlight at Maheep Kapoor’s lavish birthday party, which takes a hilarious turn when her guests mysteriously vanish. Surrounded by untouched cake and flickering candles, Maheep’s frustration peaks—until Anu Malik bursts in with his signature enthusiasm, declaring, “Aag laga di!”
However, Maheep swiftly corrects him, revealing that it’s not his entrance causing the buzz—it’s Myntra’s irresistible birthday celebration, drawing everyone in with assured return gifts and unbeatable offers on premium brands. Anu, ever the dramatic entertainer, is both shocked and intrigued at the mention of free gifts. But under Maheep’s unimpressed glare, he switches gears, breaking into a quirky, impromptu song, turning the fiasco into a comical tribute to Myntra’s unmissable deals.
The next ad film takes a playful behind-the-scenes look at the making of Myntra’s Birthday Blast shoot, where fashion meets fun in a series of star-studded makeovers. Hosted by Kusha Kapila, the sassy makeover guru, the film showcases dramatic fashion refreshes for beloved celebrities known for their distinctive styles, including Gia Manek, Usha Uthup, Rupal Patel, and Chunky Panday.
From Gia Manek swapping her traditional wedding wear for a sleek Little Black Dress to Rupal Patel embracing bold neon ensembles, and Chunky Panday hilariously resisting anything beyond his signature colorful shirts, the film is a delightful mix of humor, chaos, and high-fashion transformations. Adding to the fun, the legendary Usha Uthup steps out in a fresh new avatar, belting out a specially composed birthday song for Myntra, injecting an extra dose of energy into the celebration.
The ad also marks the debut of iconic filmmaking duo Abbas-Mastan, who bring their signature flair to the campaign, paying homage to classic cinematic memes. With quirky interactions, celebrity cameos, and a vibrant mix of fashion and entertainment, this ad film perfectly captures the spirit of Myntra’s Birthday Blast.
- Film 1:
- Creative Credits: Adarsh Atal, Aishwarya Mahurkar, Ambalika Sen, Zeba Shaikh
- Agency: Tilt Brands Solutions
- Production House: Dreamcatchers India
- Director: Ankit Mehrotra
- DOP: Kunal Kuray
- Producer: Kirk Jacob
- Film 2:
- Production House: SW Studios
- Director: Jaunty
- DOP: Abhimanyu Sengupta
- Producer: Aveg Tyagi
