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Friday, March 24, 2023


Facebook has launched a 360-degree campaign designed to build greater social connections in collaboration with Taproot Dentsu and Dentsu Webchutney India. The campaign will go live in multiple languages across TV, digital, print, radio, and OOH. The vision behind the campaign is to not only celebrate the power of connections and communities but also to investigate how people together can do more than being alone.

As part of the campaign, Facebook will make use of the power of its platform to bring these inspirational stories to life and has partnered with Dentsu Webchutney to craft the creative strategy and communication across digital and social media, including a digital campaign #FBPePoocho highlighting how people can get support and solutions by reaching out to their connections on Facebook.

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Avinash Pant, Director Marketing, Facebook India

Talking about the campaign, Avinash Pant, Director Marketing, Facebook India, said, “Facebook is deeply entrenched in the cultural fabric of India. Every day, we see different ways in which people across the country come together on our platform to create meaningful connections, fuel discovery, and help and support one another. This ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps have provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”

Pallavi Chakravarti > Events: AW 2020 | Speakers / Advertising Week
Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu

Speaking about the conceptualization, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, said, “People want to be more, experience more, inspire more, help more, relax more, shine more — it’s in our DNA, this need to do more for ourselves and indeed for the world we live in. Facebook is a means to that end — a place where people come together resulting in delightful, sometimes entirely unexpected outcomes. This campaign will capture many such stories and trace the trajectories of people like you and me, who shared something with the world and got so much more back in return.”

G.D. Prasad, Vice President, Dentsu Webchutney, added, “On Facebook, everyone is just a conversation or comment away from unlocking the potential of achieving more together. With #FBpePoocho, we are celebrating the power of community. Our aim is to encourage people to activate their network, and in the process, help themselves and others grow. We’ve done this through interesting, everyday stories of people who’ve come together through the platform to realise impactful, incredible outcomes.”

Agency: Taproot Dentsu
Co-Founder, Taproot Dentsu and Creative Chairperson India, dentsu: Agnello Dias
Co-Founder and Chief Creative Officer: Santosh Padhi
Chief Executive Officer: Umesh Shrikhande
Executive Creative Director: Pallavi Chakravarti
EVP & Head of Office: Ayesha Ghosh
EVP & Head of Strategic Planning: Shashank Lanjekar
Senior Creative Director: Neeraj Kanitkar
Group Head (Copy): Gauri Burma
Group Head (Art): Rutul Mistry
Creative Supervisor (Art): Sushant Kadam
Visualizer: Sujay Kamble
Vice President, Strategic Planning: Pearl Vas
Senior Account Planner: Kanupriya Mahajan
Senior Account Planner: Nishita Vazarkar
Vice President, Account Management: Amit Murthy
Account Supervisor: Fiona Maben
Account Supervisor: Ana Iman
Agency: Dentsu Webchutney
Senior Creative Director: Manish Thanvi
Senior Creative Director: Chaitanya Joshi
Associate Creative Director: Sonia Gupta
Associate Creative Director: Aabhaas Shreshtha
Vice President, Account Management: GD Prasad
Senior Account Director: Amol Bariya-Sousa
Senior Account Manager: Tasha Dsilva
Associate Account Manager: Aashna Gandotra
Production House: Oink Films
Director: Shirsha Guha Thakurta
Executive Producer: Ramya Rao
Production House: Lens Flare Films Production
Director: Sachin Kotre
Executive Producer: Naveed Khan


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