Milkbasket has launched its latest morning campaign by BBDO India with six short videos aimed at capturing everyday life scenarios people can relate to – from weight gain to unexpected invited guests to the unfortunate consequences of a night out, sure to make anyone smile.
“I wanted a refreshing take on our everyday life scenarios, something that is crisp, short, witty, and memorable. I am glad about the work put in by our brand team and BBDO on this campaign. I believe this campaign would leave behind millions of smiles,” said Yatish, Co-Founder Milkbasket.
Talking about the creative thought, Krishna Mani, CCO (BBDO, Delhi) added “This insight of making mornings good came from the personal experiences of the team working on the brand.”
Everyone in the team is a frequent user of the Milkbasket app and they swear by it. The feeling of waking-up and finding your Milkbasket packet at your door, with everything that is needed for the day, just makes the mornings super good. Good morning should really be said because it’s a GOOD morning!”
“Milkbasket has a very unique offering, solving for a problem that probably every household faces. That, combined with our age-old tradition of having essentials bought or delivered early in the morning makes for a great positioning platform that’s high on both relevance, and relatability. As we scale up the service across multiple cities, the task of hyper localizing the brand and finding cultural roots in everyday behaviour of our TG is the key opportunity and objective that we are going after. We are working very closely with the team at Milkbasket to create a national power brand that is truly regional in its behaviour. It’s been a super exciting journey and I’m looking forward to the results this campaign brings to the business,” added Nikhil Mahajan, Chief Growth Officer & GM (BBDO India).
