Redcliffe Life Diagnostics, the leading company focused on molecular diagnostics and precision medicine has on boarded Milind Soman, one of the well-known actor and supermodel as the brand ambassador. The association aims at creating awareness among the people regarding the importance of health check-ups for the timely diagnosis and treatment of ailments. This is primarily needed as the country is witnessing a rise in health challenges like Covid-19, Black Fungus, etc. The association will help the company reach a wider audience in order to create awareness about public health in general. 

Delighted upon the collaboration, Dheeraj Jain, Founder of Redcliffe Life Diagnostics, said, “We are really delighted to have Milind Soman on board, he is a true ambassador and advocate of healthy living. He can be a great stimulus to encourage people to get routine health check-ups done on a regular basis. Covid-19 has exponentially pushed health consciousness, but still, there is an aversion towards getting tested. People associate getting tested with being ill or sick, and this is the myth we want to break with Milind on board. One proper health check-up at any of our centres covers around 100+ tests on an individual, and the easy to interpret reports to give the individual key health check-points, which can  help in diagnosing and treating serious diseases on time.” 

On taking up the endorsement duties, Milind Soman, said, “I am happy to collaborate with Redcliffe Life Diagnostics because I believe that regular health checkups can help to catch the disease early and also help people to choose the right lifestyle and habits for themselves. It is great to see how the medical industry is changing with organized and professional corporates like Redcliffe advocating profusely about preventive healthcare in India. Seeing their affordable yet advanced health packages from blood-based tests to fitness/wellness genetic testing, I am sure more people will be encouraged to be proactive towards health checkups.”