Meghan Markle, Duchess of Sussex, has officially taken on the role of CEO for her lifestyle brand, American Riviera Orchard. The decision follows months of challenges, including an extensive search for a suitable leader and navigating legal complexities around trademark filings.
Launched earlier this year with significant anticipation, American Riviera Orchard aspires to blend Meghan’s personal passions into a curated range of products. The brand promises offerings that span home goods, garden essentials, and artisanal food items like jams and marmalades—reflecting Markle’s commitment to celebrating lifestyle, sustainability, and craftsmanship.
Reports suggest that despite months of interviewing candidates, Markle was unable to find someone who fully aligned with her vision for the brand. Taking matters into her own hands, she has assumed the CEO role to ensure the brand’s direction stays true to her ethos and aspirations.
The brand’s journey has been marked by legal hurdles, including complications with trademark applications. The U.S. Patent and Trademark Office initially rejected the brand’s trademark request, citing concerns over logo design and geographic naming conventions. Demonstrating her resilience and determination, Markle sought a three-month extension to address these challenges and solidify her trademark rights.
As CEO, Meghan Markle aims to bring her signature authenticity and global influence to the forefront, positioning American Riviera Orchard as a symbol of modern, mindful living.
She’s also been in discussions with Netflix regarding potential partnerships, which could significantly amplify the reach and impact of American Riviera Orchard.
