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Thursday, May 19, 2022

MediaCom elevates Josh Gallagher to Newly-Created APAC COO Role

MediaCom has announced the promotion of its regional Chief Product Officer Josh Gallagher to APAC Chief Operating Officer, a new role created to provide additional senior support for the network’s teams and clients. Gallagher joined the GroupM network in 2018 from Havas where he was APAC CSO in the role of Chief Product Officer, MediaCom APAC.

According to MediaCom, the decision to create this role by newly-appointed APAC CEO Rupert McPetrie reflects the growth the agency has experienced over the last year.

“It’s always fantastic when you can look inside your organization and find someone who is perfect for the most senior roles,” said McPetrie.

“Josh has done a terrific job building new capabilities and products for our clients over the last three years and has also played a significant role in our new business successes, including the recent wins of Bayer and The Coca-Cola Company.”

“I look forward to bringing a forward-thinking and challenging mindset to the role, helping our people and clients continually grow. My focus will be on driving the culture to do so. In an industry that is ever-changing, being able evolve the way we work through more agile talent and technology capabilities will deliver work that transforms our clients’ businesses,” added Gallagher.

In November 2021, The Coca-Cola Company appointed WPP as its global marketing network partner. The bespoke, integrated team OpenX has been briefed to become a catalyst for the transformation of Coca-Cola’s marketing effectiveness and efficiency.

Additionally, in September of last year, Bayer consolidated global media planning and buying with MediaCom. The agency has been tasked to drive Bayer’s modernised marketing strategy, with best-in-class data and content integration as a key driver for business growth.

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