Dan Parmenter has officially joined McCann Worldgroup Singapore as their new Creative Director, bringing with him nearly two decades of creative experience spanning South Africa, Hong Kong, and Singapore. In his new role, Parmenter will oversee key multinational accounts, including Mastercard, Reckitt, Microsoft, and Cisco, where his expertise will be instrumental in shaping the agency’s creative direction and delivering innovative, results-driven campaigns.
With a rich background in the advertising industry, Parmenter has worked with some of the most renowned agencies, including Ogilvy, TBWA, FCB, Y&R, and M&C Saatchi. Throughout his career, he has consistently demonstrated a flair for cutting-edge creativity, earning recognition at prestigious international and regional awards such as the Cannes Lions, Clio Awards, One Show, London International Awards, and The Loerie Awards. His proven ability to push creative boundaries while achieving tangible success for brands makes him a valuable addition to McCann Worldgroup Singapore’s leadership team, as they continue to enhance their global portfolio.
Some recent highlights include launching Sprite Zero’s first global campaign and finding out that Banksy once called one of his campaigns “a piece of art” on Twitter!
“We are thrilled to welcome Dan to our team. His diverse background and creative energy are a perfect fit to bring a new spark to the team and drive fresh, innovative ideas through his leadership, McCann Worldgroup is committed to providing innovative solutions in the ever-evolving advertising landscape. The addition of Dan marks a step forward in our mission to build enduring brand platforms and connect with audiences on a deeper level,” said Alfred Wee, ECD, McCann Worldgroup Singapore.
Speaking about the appointment, Dan said, “I am excited to join McCann Worldgroup Singapore and work alongside such a passionate and talented team, I look forward to contributing to the agency’s growth and pushing the boundaries of creativity to deliver exceptional campaigns. I’ve loved working across APAC, via Hong Kong, over the last few years and it’s exciting to continue that journey in Singapore, The weather is definitely hotter here, but I’m taking that as a sign that the work will be too.”
