In an attempt of empowering the country’s Gen Z audience, well-known personal care brand mCaffeine has collaborated with three millennial icons Radhika Apte, Shruti Hassan and Vikrant Massey as their new age ‘brand believers’ for their newest campaign entitled ‘Addicted To Good’. The innovative campaign aims to communicate mCaffeine’s ‘Addicted To Good’ in a creative yet relatable way.
The proposition comes from the human insight that we are essentially creatures of habit that favour repetition. A single good habit can often lead to another, starting a chain of goodness. Through this campaign mCaffeine wants to get its users similarly ‘Addicted to Good’. The three ambassadors will share the goodness of caffeine with everyone – along with the good that the brand does at large.
Delighted upon the collaboration, Apte said, “I am thrilled to espouse mCaffeine’s brand values of being addicted to good. Looking at the growing consciousness of today’s millennials, I believe that we all must pledge to products that make us addicted to not just a good regime but also a good environment. Kudos to their team for this endeavor of making smart personal care choices a talking point in the country and enlightening us about how our personal care choices can leave a positive impact.”
Massey added, “The pandemic has brought me closer to myself and my personal care routine, and I think that’s the scenario with everyone. Consumers are looking for an impactful factor in every choice they make, and a brand like mCaffeine, in today’s time, is making it easily possible for them with their consistent efforts. I am looking forward to this exciting mCaffeine journey of being #AddictedToGood.”
Detailing about the message the campaign carries, Tarun Sharma, chief executive officer and co-founder, mCaffeine, said, “We are overjoyed to welcome Radhika, Vikrant and Shruti to our world of caffeinated goodness. Given the rising awareness about personal care, with our ‘Addicted ToGood’ campaign, we aim to emphasize the benefits of our hero ingredient and solidify mCaffeine’s position as India’s most favorite caffeinated personal care brand.”
mCaffeine is India’s 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. It is 100% Vegan & Cruelty-free, Peta certified brand and has achieved Zero Plastic Footprint doing their bit for the environment. mCaffeine have pledged to eliminate plastic pollution by coming together with a Central Pollution Control Board (CPCB) Authorized Recycler to recycle more plastic. The products are FDA approved, Made Safe & dermatologically tested, with no SLS, parabens, silicones & mineral oils.
Website for reference – https://www.mcaffeine.com/