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Wednesday, March 22, 2023

M&C Saatchi unfolds SEA hub with SG, MY and ID leaders, integrates Performance unit

In an attempt to make M&C Saatchi more agile and integrated across the region, and more importantly, give clients access to expertise and depth of talent from across the region, Southeast Asia hub has been launched by M&C Saatchi, combining the resources of its most successful offices: Singapore, Jakarta and Kuala Lumpur as well as its Performance division. 

The Southeast Asia Hub will be led by Richard Morewood, CEO of M&C Saatchi Asia; Anish Daryani, CEO of M&C Saatchi Indonesia; Lara Hussein, CEO of M&C Saatchi Malaysia; and Kabeer Chaudhary, managing director of M&C Saatchi Performance APAC. It will include experienced, creative and strategic leaders from the 3 offices and will be further augmented by specialist divisions: Clear and The Source and supported by a team of over 200 experts in advertising, digital, social, ecommerce, research, performance, and consulting. The Hub will also work closely with its media buying agency, M&C Saatchi Performance, to offer integrated services to marketers who are looking for end-to-end services in the digital realm.

According to an M&C Saatchi spokesperson, the hub was created as the agency saw more marketers now looking for agencies with regional footprint and entrepreneurial local leadership with end-to-end solutions under one roof.  With the establishment of the hub, the team is looking to work with regional businesses clients that are looking for an agile, dynamic, entrepreneurial agency partner to help them navigate, create and lead meaningful change.

Detailing about the vision behind this development, Richard Morewood, CEO M&C Saatchi Asia, said, “We have re-imagined our Southeast Asia business model by pooling in skills and resources across markets as well as our expertise areas in strategy, creative, performance marketing, research and production to service our clients. With the SEA Hub, our clients will have access to brilliant minds across the region as we help them navigate, create and lead meaningful change.”

Kabeer Chaudhary, who was appointed managing director of APAC earlier this year, commented, “There is a growing trend among marketers who are rebundling their pitches with an aim to develop 360-degree solutions for their branding and performance campaigns. With the launch of the SEA Hub, marketers will be able to borrow from a range of specialisms and expertise, extensive market knowledge and regional synergies across APAC.”

Moray Maclennan, global CEO of M&C Saatchi said, “The setting up of M&C Saatchi SEA reflects the changing needs of clients across this most dynamic of regions. The offer is of world-class capabilities and leadership, across the entire marketing landscape, delivering solutions at pace.”

M&C Saatchi Malaysia CEO Hussein, added, “Diversity is the mother of creativity, and is arguably one of the most important ingredients to spur creative thinking. We all know diverse teams produce richer creative results and greater innovation than all members from the same background. This is what makes us different and creatively strong.”


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