After a multi-agency pitch, M&C Saatchi has won the business for PermataBank. Narrada Communications was the incumbent. The scope of services includes ATL, BTL and Digital. In 2004, Standard Chartered Bank and PT Astra International Tbk took over PermataBank and started a massive transformation process within the organisation. In 2020, PermataBank made history when Bangkok Bank (Bangkok Bank Public Company Limited) acquired it and became the controlling shareholder.
The bank has innovation at its core and is focused towards driving aspiration in people’s lives. The bank is focused on creating innovative digital banking experiences for its customers, with PermataMobile X super app and PermataNet internet banking being its leading digital banking platforms, and PermataME as their flagship product targeting younger millennials.
Commenting on the win, Glenn Ranti, division head marketing communication, PermataBank said, “We were thrilled by M&C Saatchi’s innovative approach to brand building, and seamless integration with digital solutions. Our business is at the cusp of change, and we needed a partner with strong digital capabilities, and with ears to the ground to provide insightful ideas that resonate with our consumers, especially the younger millennials. We hope to develop a strong partnership with M&C Saatchi in the coming years.”
Adding to this, Anish Daryani, founder and president director, M&C Saatchi Indonesia, said, “PermataBank is a dream client to have, since we’re able to actualise our global vision of navigating, creating and leading meaningful change. The brand is undergoing a major transformation, and our ability to simplify change for all stakeholders will make the brand more appealing to consumers. It will also help us hone our skills in the financial services category. Our team is excited to create many case studies and do award winning work on PermataBank.”
PermataBank is among the top-10 banks in Indonesia, by assets managed, and listed in the Indonesian Stock Exchange. The bank is available in 62 cities across Indonesia, with 294 branches, 4 Mobile Branches, 22 on-stop services for Sharia Banking and a singular Voice ID Caller that serves customers across the country. PermataBank offers a complete range of banking products and services including Current Accounts and Savings Accounts, Time Deposits, Mutual Funds, Bonds, Individual Loans, Credit Cards and Mortgages for retail consumers available in Conventional and Sharia. We also offer Business Capital loans, Dealer Finance, Join Finance, Banking Transactions, Trade Finance, Forex, as well as Securities and Agency services for SME and Wholesale business development.